Supervisor- Multicultural Media Strategy

Supervisor- Multicultural Media Strategy

New York, NY

Brand Strategy Brand Strategy /

Full-time /

Hybrid

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Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named "Most Innovative Agency" by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald's (to name a few).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable then keep reading.

The Role

Lead a team in the creation, execution and stewardship of strategic multimedia plans for a multicultural brand. The Supervisor of Brand Strategy (multicultural) is responsible for developing, executing, and overseeing brand strategies that deeply resonate with Hispanic audiences. This individual will lead research and data-driven strategies to build authentic brand connections, drive cultural relevance, and increase brand equity within the Hispanic segment. By collaborating with cross-functional teams, the Brand Strategist will help design campaigns and product positioning that align with the diverse cultural nuances of the Hispanic community.

Responsibilities

Brand Strategy Development

Develop, implement, and refine brand strategies tailored to the Hispanic market, considering cultural distinctions within the community.

Analyze market trends, consumer behaviors, and competitive landscapes to create brand positioning that resonates with Hispanic consumers.

Work closely with senior management to align Hispanic marketing strategies with overall business goals and ensure a cohesive brand message

Consumer Insight and Market Research

Lead qualitative and quantitative research to understand Hispanic consumers' values, lifestyles, and purchasing behaviors.

Gather and interpret audience data to develop consumer insights.

Media and Channel Strategy

Partner with media IAT and creative teams to ensure campaigns reflect cultural insights and authentic storytelling that resonate with Hispanic consumers.

Identify and develop relationships with media channels popular within the Hispanic community, including traditional and digital platforms.

Strategize and recommend media channel mix to maximize reach and engagement within the Hispanic demographic.

Marketplace Engagement and Partnership

Knowledgeable of the Hispanic media landscape and familiarity with diverse owned initiatives.

Build and maintain vendor relationships

Collaborate with media partners on RFIs

Performance Tracking and Reporting

Track the performance of Hispanic-focused campaigns, leveraging metrics like engagement, guest counts, and registration.

Leverage media performance metrics and ROMI data to impact partner and tactic recommendations

Use insights from performance data to make data-driven adjustments to strategies and improve ROMI

Media Budget Management

Oversee media budgets, provide planners and associates direction on budget requests, and lead problem solving

Fluency in media math and comfortable working independently on budget scenarios

Team Management

Lead and mentor a team of planners and associates

Set clear goals, provide ongoing coaching and mentorship to support team members' development.

Foster a collaborative and inclusive team culture, encouraging innovation and knowledge-sharing to optimize brand strategy.

Manage team resources effectively, balancing workloads and timelines to ensure timely and high-quality project delivery.

Serve as a role model for the team by demonstrating cultural fluency, empathy, and an unwavering commitment to excellence in Hispanic marketing.

Ideal Candidate

The ideal candidate for this role is a dynamic, results-driven professional who thrives under pressure and excels at managing multiple campaigns simultaneously. This individual is highly organized, with the ability to juggle competing priorities and meet tight deadlines without compromising quality. A deep understanding of Hispanic culture and trends is essential, as the candidate will craft campaigns that resonate with diverse Hispanic audiences, drawing on their knowledge of cultural nuances. Above all, the ideal candidate will be a passionate advocate for the Hispanic audience, ensuring that campaigns not only drive business outcomes but also reflect the authenticity and values of the communities they represent.

Qualifications

Bachelor's Degree

Multicultural advertising experience, Hispanic media planning experience preferred

3-7 years of experience in Media Strategy or Planning

2+ years mentoring and developing staff including associates and / or planners

Food and beverage product experience highly preferred

Proven ability to drive projects from start to finish

Excellent written and verbal communication skills

Strong presentation skills, ability to communicate to internal managers and clients

Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports

Strong organizational and analytical skills

Excellent time management skills and ability to follow through

Extremely detail-oriented and precise

Proven ability to maintain strong internal, external, and client relationships

$85,000 - $90,000 a year

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a "Do Good Day," and unlimited PTO.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer : All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants : Canvas Worldwide practices Fair Chance Hiring

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