Demand Generation Manager

Marketing Specialist

This position is responsible for marketing select Henry Schein One SaaS solutions. The role will involve planning, building, launching, and evaluating the performance of multi-channel marketing campaigns designed to drive marketing-qualified leads that develop into sales-qualified leads and eventually sales and revenue. The role will require strong communication and alignment with the General Managers, Sales leaders, Product Managers, and Product Marketing Managers across multiple Henry Schein One solutions.

What you will do :

• Execute multi-channel marketing campaigns designed to achieve marketing key performance indicator goals.
• Leverage channels spanning traditional and digital marketing realms including email, retargeting, SEO, PPC, social media, direct mail, print advertising, webinars, trade shows, and other mediums designed to drive lead generation.
• Work in cross-functional teams with Product Marketing and Product Marketing Manager team members to achieve collective goals.
• Build campaigns with a range of value propositions spanning from demos to discounts and gated collateral.
• Maintain excellent communication around past, present, and future marketing initiatives with key stakeholders including GMs and Sales leaders.
• Closely monitor campaign performance and rapidly pivot strategy as dictated by KPI figures.
• Regularly report on campaign performance to key stakeholders.
• Test new marketing tactics and expand successful ones to new solutions, as applicable.
• Translate Sales and Product data and feedback into viable marketing campaigns.
• Build and maintain a strong awareness of how select solutions cater to customer pain points.
• Propose paid marketing initiatives, manage cost, and evaluate return.
• Participate in special projects and perform other duties as requested.

Qualifications :