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Product Manager

Product Manager

OptomiDallas, TX, US
6 days ago
Job type
  • Full-time
Job description

Job Description

Optomi, in partnership with our client, is seeking a Product Manager – Adobe Journey Optimizer (AJO) to lead a major marketing technology transformation initiative. This role is key in driving adoption, implementation, and optimization of AJO to power personalized, cross-channel customer experiences.

What You'll Do

  • Own the Product Vision & Roadmap : Define and deliver the roadmap for Adobe Journey Optimizer, aligning it to marketing and personalization strategies.
  • Translate Business Goals : Turn marketing objectives into actionable product requirements and capabilities.
  • Lead Implementation & Enablement : Drive AJO setup, configuration, and onboarding across marketing, data, and technology teams.
  • Enable Cross-Channel Journeys : Partner with data and decisioning teams to activate real-time personalization and orchestration.
  • Optimize & Measure : Build frameworks for journey testing, measurement, and performance analysis.
  • Be the Connector : Act as the liaison between marketing, IT, and analytics teams to ensure smooth delivery and alignment.

What You'll Bring

  • 3–7 years of Product Management experience in MarTech, AdTech, or Marketing Automation.
  • Hands-on experience or deep familiarity with Adobe Journey Optimizer (AJO) or similar tools (Salesforce Interaction Studio, Braze, Oracle Responsys).
  • Strong understanding of customer journey orchestration, personalization, and decisioning logic.
  • Proven success delivering complex technology projects with cross-functional teams (marketing, data, IT).
  • Excellent communication, prioritization, and stakeholder management skills.

    • Bonus Skills

  • Experience with Adobe Experience Platform (AEP) or Customer Journey Analytics (CJA)
  • Knowledge of CDPs, identity resolution, or real-time event streaming.
  • Background in data-driven marketing, automation, or personalization strategy.
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    Product Manager • Dallas, TX, US