Sr Director, Marketing

Gilead Market Leader

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Essential Duties and Job Functions :

• Oversee the development and implementation of strategic and tactical promotional plans for the HCV market.
• Develop the HCV Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to and provide guidance to implement.
• Distill market research findings into insights that support the POA, positioning, and messaging. Coordinate with market insights team to set future direction for insight generation.
• Cultivate relationships with thought leaders, key customers, and professional organizations.
• Partner cross functionally with Legal, Medical, Clinical, Regulatory and Public Affairs, leading cross-functional projects as needed.
• Work in close conjunction with commercial operations to establish and optimize appropriate procedures, systems, metrics, and infrastructures.
• Collaborate with other marketing and sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio.
• Oversee relevant agency relationships and performance.
• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives.
• Assist with forecasting and budget decisions.
• Lead the marketing team to develop and execute all promotional materials (both personal and non-personal) for HCPs and patients.
• Lead, in partnership with CL&D, the training for HCV with marketing and sales teams.
• Lead a cross-functional team to monitor and understand the evolving landscape of HCV. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly.

Competencies

High performing marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.

Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices.

Must have entrepreneurial thinking and be confident working within a fast paced and challenging environment.

Adept at forming and maintaining a collaborative work environment within cross functional teams.

Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation.

Record of accomplishment in pharma / biotech HCP marketing with an understanding of expense budget planning, tracking and ROI measurement.

Analytic thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans.

Possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy.

Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required.

Excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.

Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making.

Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action and tangible results.

Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans.

Must have demonstrated excellence in project management and effectively directing and overseeing multiple projects / priorities.

Must be able to successfully perform highly complex budget management

Broad marketing and relevant cross functional experience required.

Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas.

Leadership Qualities : Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority

Basic Qualifications

Bachelor's Degree and Fourteen Years' Experience

OR

Masters' Degree and Twelve Years' Experience

OR

PhD and Twelve Years' Experience

Preferred Qualifications

10+ years of marketing experience, primarily within pharma / biotech.

Prior people management experience required.

Biopharmaceutical or Pharmaceutical experience preferred.

MBA preferred, Bachelor's degree in marketing or related fields required.

Healthcare professional promotional expertise in prior roles is required.

Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.

Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.

Prior advertising, digital or communications agency experience a plus

People Leader Accountabilities

The salary range for this position is : $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.