About STRIDE Fitness
STRIDE Fitness combines treadmill-based cardio, strength training, and community into one powerful 55-minute experience. Our studios are energetic, member-focused, and built around accountability, connection, and results. The Marketing & Operations Director plays a key role in driving member growth, elevating the brand, supporting the studio team, and ensuring a world-class in-studio experience every day.
About the Role
The Marketing & Operations Director is a full-time leadership role responsible for overseeing grassroots marketing, local partnerships, community engagement, operational excellence, and member experience. This position works closely with the Studio Owner, Sales Director, and Head Coach to support all day-to-day operations while driving growth and ensuring consistent execution of the STRIDE brand.
This person must be proactive, organized, creative, and highly relationship-driven. The ideal candidate thrives in a fast-paced environment, loves health and fitness, and has strong leadership instincts.
Key Responsibilities
Marketing & Lead Generation
- Plan, manage, and execute grassroots marketing campaigns to consistently generate new leads
- Build and maintain local partnerships to increase brand visibility
- Support in-studio promotions, referral programs, and member events
- Oversee social media content strategy, posting cadence, engagement, and brand voice
- Track marketing KPIs and adjust campaigns based on performance
- Ensure marketing materials and promotional signage are up to brand standards
Operations & Studio Management
Oversee front desk operations, opening / closing procedures, and daily studio readinessMaintain studio cleanliness, equipment organization, and member-ready standardsForecast and manage inventory for supplies, retail, and studio equipmentCoordinate staff scheduling in partnership with the Studio OwnerManage payroll submissions, timecards, and shift changesEnsure operational processes are executed consistently and efficientlyMember Experience & Community Engagement
Build strong relationships with members to drive retention and referralsSupport member onboarding, follow-up communication, and engagementHandle escalations with care, empathy, and a solutions-focused approachLead in-studio events, community workouts, and challenge activationsSupport coaches and front desk staff to maintain a positive team cultureLeadership & Collaboration
Work closely with Sales Director to optimize lead flow and sales processesPartner with the Head Coach to support class experience and schedulingCollaborate with the Studio Owner on goals, KPIs, and performance metricsUphold STRIDE Fitness brand standards and coach the team on executionHelp cultivate a motivating, supportive, and community-driven studio environmentQualifications
2+ years of marketing, operations, management, or studio leadership experience (fitness experience preferred but not required)Strong understanding of social media strategy and community engagementProven ability to manage multiple priorities and meet deadlinesOrganized, detail-oriented, and proactive problem solverStrong communication and interpersonal skillsPassion for fitness, community, and helping people reach their goalsAble to commit to a full-time schedule including evenings and weekends when neededComfortable completing a background check