Digital Analytics Analyst

Job Description

Job Description

General Summary

We’re a high-impact, data-driven team focused on transforming financial experiences through smarter insights and digital strategies. As we transition into a fully digital ecosystem, we’re seeking an analytical leader who can translate numbers into narratives—and insights into action.

The Digital Analytics Analyst will lead the strategy, implementation, and optimization of Google Analytics 4 (GA4), tag management, and performance reporting across digital platforms. This role will be responsible for the full lifecycle of tagging and tracking—from defining data layer requirements to updating and troubleshooting tags in GTM or similar tools. Ideal candidates are hands-on, business-savvy, and able to turn raw data into actionable insights through tools like Power BI

Principal Duties and Responsibilities :

• Own and optimize GA4 setup, including event configuration, goals, and conversions aligned with business KPIs.
• Lead tagging strategy, implementation, and ongoing tag maintenance using Google Tag Manager (GTM) or similar platforms.
• Ensure consistent, accurate tracking across websites, landing pages, and digital campaigns.
• Build and maintain dashboards (Power BI preferred) to visualize performance across digital touchpoints.
• Analyze customer behavior, user journeys, and drop-offs to identify growth opportunities.
• Partner with product, marketing, and engineering teams to support data needs and share insights.
• Design and evaluate A / B tests and experimentation strategies.
• Monitor data integrity and troubleshoot tracking issues.
• Stay current on analytics trends, privacy regulations, and best practices

Experience and Education :

Required Skills, Abilities, Soft Skill Factors :

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