Associate Director, Consumer Marketing - OTC (Eye Care)

Associate Director, Consumer Marketing

The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.

Key Responsibilities

• Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
• Direct development and execution of creative consumer marketing tactics and omnichannel campaignsincluding TV, digital, social, website, CRM, and eCommerce platforms.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
• Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
• Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.

Qualifications

Preferred Qualifications

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law :

Note : No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more : abbvie.com / join-us / reasonable-accommodations.html

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Travel : Yes, 25% of the time

Salary : $137,500 - $261,000