Content Strategist

Position : Content Strategist

Position Type- W2 Contract - No Benefits

Position Location : Fort Worth, TX

Description :

Why you'll love this job

We're a multidisciplinary UX team that drives the user experience for both customer and employee-facing applications. In this position, you'll be working with the Senior UX Designer and be responsible for creating content across our employee facing customer service tool. You'll get experience and insight into understanding business requirements, user research and work with product teams to deliver clear, consistent, customer-focused content.

What you'll do

In this position, you'll be responsible for planning, creating and managing content across multiple digital channels. The UX Content Designer has a deep understanding of the content planning, tone-of-voice, style and formatting needed to maintain consistency and brand identity. You'll partner with UX Product Designers and product teams to provide relevant, customer-focused content based on the understanding of our customers' and employees' behaviors, needs and pain points. You'll participate in user research to understand and analyze the performance of content, identify areas for improvement and optimize messaging to ensure it resonates with our end users. This job is a member of the Technology Strategy & User Experience (UX) team within the Information Technology division at American Airlines.

Principle duties and responsibilities

• Provide content strategy to ensure relevant content is delivered contextually
• Collaborate on a content roadmap and conduct content audits
• Establish and maintain operational processes and procedures for managing content requests and delivery
• Lead content governance and implementation of best practices at an enterprise level
• Work with product stakeholders and bring them along as you provide content to ensure messaging is optimized and successful
• Coach and mentor others on content strategy best practices
• Create documentation based on user groups to understand the tone and voice
• Artifacts you will deliver scripts, content strategy, knowledge base articles, and content embedded within the product

All you'll need for success

Minimum qualifications - education and prior job experience

Preferred qualifications - education and prior job experience

Skills, licenses and certifications