Product Marketing Manager - Launch Strategy

Cisco Product Marketing Manager

Remote United States The application window is expected to close on 11 / 28 / 25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. We are seeking a dynamic individual to join our fast-paced, culture-first marketing teamsomeone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape. As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives.

Your Impact As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers.

• Define Strategy for Tier One Initiatives : Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks.
• Create Tier One Messaging & Content : design and build select messaging to maximize our voice in the market and ensure alignment across other content.
• Drive Cross-Functional Alignment : develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and moreensuring each team is aligned, resourced, and executing toward shared goals.
• Provide Strategic Direction : Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints.
• Manage strategic initiatives : Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution.
• Executive Communications & Reporting : Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making.
• Create & Maintain Launch Frameworks : Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence.
• Ensure Launch Cohesion & Readiness : Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule.
• Post-Launch Optimization : Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org.

Minimum Qualifications

Preferred Qualifications