Director, Community and VIP

Director, Community and VIP

MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers not artists MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it's not just another product, but one that you can live with for years to come.

Responsibilities :

• Own MERIT's talent and content programs, focusing on growing MERIT's gifted and organic community program and paid brand VIP content to drive brand awareness and positive brand sentiment
• Develop EMV benchmarks and own ongoing program KPIs and reporting, focusing on impressions, EMV and sentiment
• Lead all negotiations with celebrity talent agencies for red carpet sponsorships, video content, brand photoshoots, and more
• Manage one direct report (and 3-5 indirect reports) focused on community gifting strategy that ladders to EMV and impressions
• Build out MUA program to develop a strategic and consistent process for activating makeup artist relationships
• Ideate and manage ongoing content series featuring cultural curators and brand-aligned creators that will appear on social, site and email
• Develop strategies for engaging with new social / content platforms, like Substack, from both a VIP and community angle
• Manage relationships with external VIP events / organizations
• Closely collaborate with Influencer and Social Content teams to ensure celebrity spokespeople and content is on brand and optimized for views
• Partner with PR on narratives, calendar, campaigns, etc.

Requirements :

MERIT is proud to offer a comprehensive and competitive benefits package in addition to compensation. The annual salary for this role is $140,000 - $170,000, in addition to bonus potential, stock options, a 401(k) match, health benefits, paid time off and more.