Product Marketing Manager

Globally recognized for exceptional product performance and versatility, Fotona develops award-winning aesthetic, medical, and dental lasers.

With over 50 years of laser expertise and industry leadership, Fotona has sold over 30,000 lasers worldwide with distribution in over 60 countries.

Fotona’s reputation for excellence is earned from its dedication to R&D, unparalleled quality, reliability, ease of use, and durability.

The Product Marketing Manager is responsible for driving adoption, engagement, and revenue growth across Fotona’s worldwide portfolio by leading commercialization and go-to-market execution.

This role ensures that global product launches and campaigns are successfully implemented, consistent with brand positioning, and adapted to meet the needs of regional markets.

As the link between upstream strategy and in-market execution, you will partner with regional sales and marketing teams, clinical education, and creative functions to deliver compelling product stories, customer engagement initiatives, and sales enablement tools that accelerate growth across diverse geographies.

Key Responsibilities :

• Global Go-to-Market (GTM) Execution Lead product launch planning and execution globally, ensuring consistent messaging while enabling regional customization.
• Build global GTM playbooks, campaign toolkits, and launch packages for regional teams.
• Sales Enablement Develop global sales training programs, presentations, and collateral that highlight product value and differentiation.
• Partner with regional leaders to equip field teams with customer-ready resources and success stories.
• Campaign Development & Demand Generation Create integrated global campaigns across digital, events, PR, and partnerships to drive awareness and adoption.
• Manage the global marketing calendar to align launches, seasonal priorities, and strategic initiatives.
• Customer & Market Engagement Collaborate with KOLs, providers, and distributors worldwide to create advocacy, testimonials, and reference sites.
• Monitor post-launch feedback across markets to refine positioning and identify lifecycle opportunities.
• Cross-Functional Collaboration Partner with upstream program managers to ensure strategic alignment and clear translation of value propositions.
• Work with creative, digital, and regional marketing teams to ensure consistent brand execution across geographies.
• Performance & Optimization Track product adoption and marketing campaign effectiveness across regions.
• Provide insights, best practices, and recommendations to regional teams to optimize execution.

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