Marketing Events Manager

Location : Ottawa Canada or San Diego California

Employment Type : Full-Time

Department : Marketing

About NewRocket

NewRocket is the AI-first Elite ServiceNow Partner that helps organizations Go Beyond Workflows. With over 19 years of experience and 3000 successful projects delivered we combine industry expertise human-centered design and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform. As a global award-winning partner NewRocket transforms operations through automation innovation and experiences that help businessesand peoplethrive.

About the Role

Were hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers partners and prospects.

Youll manage approximately five major flagship events per year in addition to multiple regional field events that generate pipeline strengthen alliances and deepen customer engagement. Working closely with Sales Alliances and Executive Leadership youll transform every event into a high-impact growth opportunitydriving measurable results before during and after each program.

What Youll Do

Event Strategy & Execution

Lead the strategy and delivery of global flagship events to elevate brand presence showcase thought leadership and drive executive engagement.

Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement.

Oversee event planning content speaker enablement logistics on-site execution and post-event follow-up.

Partner with Marketing to execute integrated campaigns (email social paid / organic landing pages nurture) around each event.

Track event performance manage budgets and oversee vendor relationships for maximum ROI.

Regional & Partner / Alliance Programs

Collaborate with key partners to plan and execute co-marketing initiatives (forums summits roadshows).

Ensure consistency in brand representation shared content and lead management processes.

Sales Team Support & Enablement

Develop and distribute pre- during- and post-event sales kitsincluding messaging meeting scripts follow-up templates and collateral.

Coordinate with Sales on target mapping meeting scheduling and on-site executive engagement programs.

Customer Engagement & Advocacy

Identify and prepare customer speakers and advocates for presentations case studies and executive meetings.

Capture stories and insights from events that can fuel marketing and sales campaigns.

Brand Creative & Merchandising

Ensure all event assets (booths signage decks giveaways collateral) align with NewRocket brand standards.

Manage creative production and merchandise procurement for all events.

Vendor & Budget Management

Source negotiate and manage agencies and event vendors; conduct regular check-ins and approve invoices.

Monitor spend vs. plan and evaluate return on investment.

Tools & Reporting

Build and manage campaigns and workflows in HubSpot ; track performance through Salesforce .

Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics.

What Youll Bring

3 years of experience in event marketing field marketing or integrated marketing with proven impact on pipeline and revenue.

Demonstrated success managing both global and regional programsfrom strategy through flawless execution.

Excellent project management communication and stakeholder leadership skills.

Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action.

Proficiency with HubSpot (or similar marketing automation tools) Salesforce (or similar CRM) Asana (or other project management tools) and creative platforms such as Canva or Figma.

B2B / SaaS experience required; ServiceNow ecosystem experience preferred.

Additional Details

Travel : Approximately 25% during peak event seasons for flagship events.

Reports To : Director of Marketing or equivalent

Required Experience :

Manager

Key Skills

Marketing,Catering,Organizational skills,Hospitality Experience,Management Experience,HubSpot,Event Planning,Events Management,Project Management,Event Marketing,Leadership Experience,negotiation

Experience : years

Vacancy : 1