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Digital Marketing Lead
Digital Marketing LeadCreditBPO • Poughkeepsie, NY, US
Digital Marketing Lead

Digital Marketing Lead

CreditBPO • Poughkeepsie, NY, US
30+ days ago
Job type
  • Full-time
Job description

Marketing Manager (Team Lead)

We are seeking a proactive and results-oriented Marketing Manager (Team Lead) to drive the execution of our marketing initiatives and lead a cross-functional team through a 90-day growth sprint. The goal : help us achieve ambitious lead generation and sales targets for Q3.

This role is ideal for someone who thrives in a fast-paced environment, is comfortable managing people and processes, and has a solid understanding of performance marketing.

Key Responsibilities

  • Oversee progress toward key marketing goals including website sessions, leads, demos, and closed deals.
  • Manage the sprint schedule and ensure all tasks are aligned with the company's growth targets.

Content Strategy

  • Review content performance and suggest blog topics, LinkedIn posts, and lead-generation assets.
  • Coordinate with the marketing team to plan and assign content creation.
  • Paid Media & Budget Oversight

  • Approve weekly advertising budgets.
  • Review ad performance reports and adjust strategies as needed to stay within cost-per-acquisition targets.
  • Team Coordination

  • Lead sprint kickoff meetings and end-of-month reviews.
  • Ensure the marketing and sales teams are aligned on campaigns and outbound efforts.
  • Performance Reporting

  • Present weekly performance dashboards to the CEO.
  • Highlight areas for improvement and propose next steps.
  • Tools You'll Use

  • Marketing & Analytics : Google Analytics, Google Search Console, LinkedIn Ads, Google Ads
  • CRM & Outreach : Pipedrive, Apollo, Instantly.ai
  • Content & SEO : Buffer, SurferSEO
  • Reporting : Google Data Studio or Power BI
  • Key Metrics (Weekly Targets)

  • Website Sessions : 1,000+
  • Marketing Qualified Leads (MQLs) : 25+
  • Sales Qualified Leads (SQLs) : 10+
  • Product Demos : 7+
  • Closed Deals : 2+
  • Qualifications

  • 3+ years of experience in marketing, preferably in a team leadership role
  • Proven ability to manage performance campaigns across digital channels
  • Experience using analytics dashboards and CRM tools
  • Excellent communication and organizational skills
  • Strong attention to detail and ability to meet deadlines
  • Why Join Us?

  • Work remotely with a high-performing team
  • Take ownership of results and make a real impact
  • Be part of a growth-focused company scaling with purpose
  • Hiring Immediately Apply Today!

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    Digital Marketing Lead • Poughkeepsie, NY, US

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