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Industry Strategist
Industry StrategistUSA Jobs • Conway, AR, US
Industry Strategist

Industry Strategist

USA Jobs • Conway, AR, US
21 hours ago
Job type
  • Full-time
Job description

Industry Strategist

Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs.

Key Responsibilities :

  • Client / Prospect Engagement and Product Consulting :
  • Collaborate with cross-functional teams to determine client / prospect solutions
  • Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions
  • Strategic Alignment :
  • Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals
  • Proactively identify opportunities for improvement and innovation within sales support management
  • Collaborate with product management on the development of new products and services based on feedback from clients / prospects
  • Continuous Education :
  • Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics
  • Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions
  • Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence
  • Understand the differences in usage when working with regulated industry clients / prospects

Qualifications :

  • 5+ years of managing or processing first and third-party data, preferably InfoBase
  • Knowledge and understanding of the role identity plays in the marketing ecosystem
  • Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms
  • Experience in data and identity sales support, with a proven track record of success
  • Understanding of direct marketing principles, digital media applications, and industry trends
  • Excellent communication and presentation abilities
  • Strategic mindset, with the ability to align individual efforts with broader organizational goals
  • Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges
  • Ability to travel up to 25%
  • Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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    Industry Strategist • Conway, AR, US

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