Salesforce Marketing Cloud Developer

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Title : Salesforce Marketing Cloud Developer

Requisition ID : 73469 City : Overland Park Country / Region : US Wipro Limited (NYSE : WIT, BSE : 507685, NSE : WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. Looking for an experienced

Salesforce Marketing Cloud Consultant

to lead the design, implementation, and optimization of personalized customer journeys. This role will focus primarily on

Marketing Cloud , while integrating and leveraging data from

Sales Cloud

Data Cloud

formerly Customer Data Platform) to deliver a connected and intelligent customer experience You will collaborate closely with marketing, sales, and data teams to unify customer profiles, segment audiences, and execute targeted campaigns across channels like email, mobile, and web. The ideal candidate is both technically proficient and business-savvy, capable of translating customer engagement goals into high-performing, automated marketing journeys. Key Responsibilities Design and implement cross-channel marketing journeys using

Journey Builder ,

Email Studio , and

Mobile Studio . Integrate Salesforce

Data Cloud

to build dynamic audience segments and enable real-time personalization. Set up and manage connections between

Marketing Cloud

Sales Cloud

using

Marketing Cloud Connect . Leverage

Data Cloud

for identity resolution, customer profile unification, and behavioral segmentation. Use

AMPscript

SSJS

to personalize content and enhance email / SMS campaigns. Build automation workflows using

Automation Studio

for triggered campaigns and data processing. Collaborate with Sales Cloud users to sync leads, contacts, and campaign influence metrics. Work with stakeholders to gather requirements, design technical solutions, and ensure delivery of high-impact marketing initiatives. Provide insights and reporting on campaign performance using

Datorama

Marketing Cloud Intelligence Required Skills and Experienc 4–6 years of hands-on experience with

Salesforce Marketing Cloud . Solid understanding of

Journey Builder ,

Automation Studio ,

Email Studio ,

Content Builder ,

Mobile Studio . Proficient in

AMPscript ,

SSJS , and using APIs for integrations. Experience with

Salesforce Sales Cloud

data objects (leads, contacts, opportunities). Experience working with

Salesforce Data Cloud

for customer unification and segmentation (preferred). Experience with

Marketing Cloud Connect

or integration tools like

MuleSoft . Familiarity with

data extensions ,

contact builder , and

subscriber management . Strong communication and stakeholder management skills. Salesforce certifications in

Marketing Cloud Consultant ,

Marketing Cloud Email Specialist , or

Data Cloud Consultant

are a plus. Expected annual pay for this role ranges from $90,000 to $1,30,000 . Based on the position, the role is also eligible for Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options. Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

If you encounter any suspicious mail, advertisements, or persons who offer jobs at Wipro, please email us at helpdesk.recruitment@wipro.com .

Do not email your resume to this ID as it is not monitored for resumes and career applications. Any complaints or concerns regarding unethical / unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com

• We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law. Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity.

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