Manager, Brand Digital Content

Manager, Brand Digital Content

Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of peoples home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own.

The Manager, Brand Digital Content will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, major retailer sites, retailer ecommerce storefronts as well as advertising media outlets / placements. This role is responsible for strategizing and managing engaging, high-quality content that will strengthen our brand presence, increase brand recognition as well as enhance the user experience. Staying informed about market trends is integral to the position to keep competitive. The ideal candidate will possess strong attention to detail, has a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. This position is essential for maintaining our brand voice and ensuring all content aligns with our brand guidelines and standards. The position reports to the Senior Brand Content Manager and partners closely with Creative, Digital and Media teams.

Key responsibilities include :

• Create and manage brand website digital content
• Optimize and execute content for Cuisinart.com (e.g., homepage, product detail pages, etc.)
• Execute the build of below the fold enhanced content on PDPs, landing pages, etc.
• Make regular homepage updates that align with current national promotions, content pillars, seasonality, etc.
• Execute updates and refreshes on existing content to keep it relevant and accurate
• Own the recipe database, working closely with Product team, Test Kitchen / Culinary Innovation team and SEO agency on recipe trends
• Build AMZ A+ content
• Build and maintain Cuisinart brand stores across our retailer partners
• Work across 20+ top retailers (Costco, Walmart, Amazon, Kohls, etc.) to ensure content brand guidelines are met and content is distributed in required formats
• Manage ratings & reviews syndication (BazaarVoice)
• Work with SEO agency on content optimizations to increase organic search traffic and enhancements
• Perform digital shelf audits to ensure accuracy of Cuisinart brand across retailers
• Ensure brand consistency and compliance across all forms of content on all sites
• Work across Web Development and SEO Teams to implement website enhancements and updates
• Content uploads and optimizations on Cuisinart YouTube channel
• Support internal photoshoots to ensure content aligns with brand guidelines and suits various content placements
• Request internal shoots based on content needs that align with our digital content calendar
• Collaborate with external partners such as creative agencies and production houses on productions, content development and enhancements
• Assist in managing our digital editorial content calendar to ensure it aligns with our brand goals, national promotions and content pillars and is supporting our brand and marketing objectives

Qualifications include :

Environmental factors include :

What we offer :

Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.

Conair has always been driven by a passion for innovation; it's part of the Company's DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scnci, TRAVELSMART by CONAIR, and Waring.

Conair's passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company's goal is to ensure that every household in the world eventually owns one of our products.

At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.