Director, Demand Generation

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Litmos develops eLearning solutions for top‑performing companies. An established leader in the market since 2007, Litmos solutions include an easy‑to‑use LMS platform, a comprehensive learning content library, services to support success, and integrations with top workflow tools. Thousands of companies trust Litmos to create, curate, and connect learning to employees, customers, and partners. The solutions are used by more than 30 million people in 150 countries, across 35 languages. Find more information at www.litmos.com.

As Director of Demand Generation, you’ll lead the strategy and execution behind Litmos’ new‑logo pipeline engine, owning everything from campaign design and digital strategy to conversion and performance measurement. Your goal : drive measurable growth, efficient spend, and consistent marketing ROI.

You’ll shape and deliver integrated marketing programs that turn awareness into engagement and engagement into pipeline – accelerating demand across every stage of the buyer journey. You bring a strategist’s perspective and a builder’s mindset : able to architect scalable programs while staying close enough to iterate, optimize, and innovate along the way.

You have deep expertise in modern B2B SaaS marketing, digital and paid media, and the levers that accelerate top‑ and middle‑of‑funnel performance. You know how to connect creative campaigns with data‑driven precision, balancing storytelling with metrics that matter.

You’ll work closely with cross‑functional partners and a small but mighty team supporting field marketing and marketing automation. You’re equally comfortable setting direction and jumping in to execute, fostering collaboration and accountability across programs and functions.

This is a highly visible, hands‑on role for someone who knows how to connect strategy with execution and can navigate complex growth plans to deliver meaningful outcomes.

Key Responsibilities

• Lead the integrated demand generation strategy to achieve new‑logo pipeline and revenue targets.
• Design, launch, and optimize multi‑channel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion.
• Collaborate with Product Marketing, Content, and Sales to create ICP‑aligned messaging, offers, and programs that fuel pipeline growth.
• Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems.
• Partner cross‑functionally with Brand, Product Marketing, and Sales to ensure cohesive go‑to‑market execution and shared success metrics.
• Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives.
• Cultivate collaboration, efficiency, and curiosity across internal teams and external partners.
• Oversee performance across SEO, AEO, SEM, paid media, and other digital channels.
• Manage performance marketing campaigns across , Google Ads, social, syndication, and ABM programs.
• Continuously test and scale paid channels to maximize reach and efficiency.
• Explore and expand programmatic opportunities to reach high‑intent audiences efficiently.
• Jointly own the website as a core owned channel, partnering with Brand, Product Marketing, and external agencies to optimize user experience, conversion, and lead flow.
• Oversee event and field marketing strategy, including industry conferences and Litmos‑owned experiences.
• Ensure field and event programs align with campaign goals and pipeline creation targets.
• Collaborate with internal stakeholders to maximize impact, strengthen relationships, and deliver measurable outcomes.
• Develop and maintain a performance framework for measuring and optimizing all demand activities.
• Track and analyze key performance indicators across pipeline contribution, conversion velocity, channel ROI, and engagement trends.
• Translate insights into actionable strategies that improve efficiency and impact quarter over quarter.
• Partner with Finance and Marketing Ops to ensure demand investments align to ROI expectations and growth objectives.

Qualifications

What Success Looks Like

Salary

$150 - 175k base plus 15 - 20% bonus.

Benefits

As a learning company we believe in the potential of everyone; if you don’t have experience in all the details mentioned in this job post, then we still encourage you to apply and we’ll get back to you as soon as we can.

We are an equal opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and / or mental disabilities.

Applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.

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