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Sales Development Rep - Grand Rapids, MI
Sales Development Rep - Grand Rapids, MIHealthBar • Grand Rapids, MI, US
Sales Development Rep - Grand Rapids, MI

Sales Development Rep - Grand Rapids, MI

HealthBar • Grand Rapids, MI, US
3 days ago
Job type
  • Full-time
Job description

Sales Development Representative (SDR)

About HealthBar

HealthBar, an organization built in 2020, whose purpose is about changing lives through nurse-driven healthcare for schools and businesses, welcomes you.

We all work together to cover 250,000 lives by 2030.

We specialize in nurse-driven healthcare, our sweet spot. If you want to belong to a team that does that well every day, this company's a great fit for you.

Our clients are Michigan based businesses and schools seeking to increase healthcare accessibility, improve employee experience, and reduce medical costs as well as Michigan school districts seeking quality accessible care for their students, staff, and families, compliance with regulations, and improving the overall health and safety within schools and businesses. If you have experience working with this type of client or want that experience this role will be a great fit.

You will love it here if you :

  • are GRITTY
  • are CONSIDERATE
  • are GROWTH ORIENTED
  • Do THE RIGHT THING

We train our team to help them succeed, and everyone on our team helps with our success. If you want to come to work, learn, and be reminded of why you chose healthcare as a career in the first place, you'll find true value in this position.

Our company runs on EOS purely. That means as a member of this team, you will have a leader who :

  • Gives clear directions
  • Makes sure you have the necessary tools
  • Acts with the greater good in mind
  • Delegates appropriately
  • Takes time to truly understand your role and how you can help the company
  • Makes their expectations clear
  • Communicates well
  • Has effective meetings
  • Meets one-on-one with you quarterly or more, if needed
  • Rewards and recognizes your performance

    • Job Description

    Job Title : Sales Development Representative (SDR)

    FLSA Exemption Status : Non-Exempt

    Organizational Alignment : Reports to the Chief Revenue Officer

    Position Overview : As a Sales Development Representative (SDR) on HealthBar's growing Sales & Marketing team, you'll help expand access to our direct-to-employer healthcare programs across Michigan and beyond. This hybrid role blends outbound prospecting (?80%) with client renewal support (?20%), driving new opportunities while ensuring a smooth, positive renewal experience. It's an ideal fit for a motivated, high-energy professional eager to grow into an Account Executive or Customer Success role.

    Essential Functions

    Sales Development (?80%)

  • Design and execute targeted outbound campaigns via phone, email, and LinkedIn to generate qualified meetings with HR leaders, CFOs, and benefits decision-makers.
  • Research and identify target accounts aligned with our Ideal Customer Profile (2002,000 employees) with an average deal value of >

    • $115,000.

  • Personalize outreach and engage prospects to book discovery calls for Healthcare Solutions Consultants, CRO, etc.
  • Maintain accurate and complete CRM data in HubSpot, ensuring all assigned leads and renewal accounts are up to date.

    • Renewals Coordination (?20%)

  • Own the renewal calendar and ensure timely communication to customers approaching renewal.
  • Send 90-, 60-, and 30-day renewal reminders and schedule renewal review meetings with Healthcare Solutions Consultants or Account Management.
  • Monitor the renewal pipeline in HealthBar Hive and update status on all accounts.
  • Collaborate with Sales, Operations, and Finance to ensure contracts are sent and executed on time.
  • Proactively identify risks and flag accounts that need additional attention.

    • Qualifications Required

    Core Skills

  • Excellent verbal and written communication skills with a persuasive, professional tone.
  • Organized and detail-oriented; able to manage multiple priorities and deadlines.
  • Comfortable with technology and CRM tools (HubSpot experience preferred).

    • Mindset & Traits

  • Resilient, coachable, and growth oriented.
  • Persistent and motivated by results.
  • Eager to learn healthcare sales and develop professionally.

    • Qualifications Desired

  • Prior experience in B2B healthcare, employee benefits, or HR technology

    • Performance Metrics

    Metric : Qualified meetings booked

    Target : 35 / week

    Frequency : Weekly

    Metric : Renewal touchpoints completed

    Target : 100% compliance

    Frequency : Ongoing

    Metric : CRM data accuracy

    Target : 100% active leads updated

    Frequency : Weekly

    Metric : Renewal success (on-time)

    Target : 95%+

    Frequency : Quarterly

    Metric : Pipeline influence

    Target : $1mm+ annually

    Frequency : Rolling 12 mos.

    Physical Requirements

  • Ability to communicate verbally
  • Fully functional vision is required (prescription lenses or contacts are acceptable)
  • Prolonged periods of sitting, standing, or walking
  • Ability to lift or carry up to 25 pounds occasionally
  • Ability to operate a computer and other standard office or clinical tools
  • Reliable transportation for occasional travel
  • Changing business conditions may trigger changes to physical requirements
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    Sales Development Rep • Grand Rapids, MI, US