Consumer Marketing Strategy Director

Consumer Marketing Strategy Director

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Des Moines Register. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.

Head of subscription sales and engagement for the Des Moines Register

Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM

Must be able to work in Des Moines 60% of the time or as directed by the key manager

Base Salary : $105,000 annually

Key Responsibilities :

• Strategic Collaborative Planner
• Responsible for driving volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register
• Develop sales and engagement strategic plans including the audience roadmap to drive revenue
• Work with news teams to optimize and sell against trending stories
• Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
• Be present on-site at key meetings
• Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
• Oversite of SEM to increase subscription sales
• Ensure website and ads are functioning as expected for both print and digital subscriptions
• Create and launch in-app campaigns to drive subscriptions or improve engagement
• Communicate results with key stakeholders
• Respond to changing trends

Understand the competitive landscape in the market and factors that are impacting growth

Adhere to all pricing strategies as defined by Local Revenue and Planning

Connect with social, search, and email teams to stay abreast of most trends and best practices

Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness

Work With Enterprise Team to Optimize Results :

Education / Certification Requirements :

Experience Required :

Specialized Knowledge Required :

Universal Skills :

Technology Expertise or Proficiency :

The annualized base salary for this role is $105,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives / works, individual education level, skills, certifications and experience. Note : variable compensation is not reflected in these figures and based on the role, may be applicable

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and / or any other process in connection with an individual's application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at Recruit@gannett.com.