Creative Strategy Manager Paid Social

Social Paid Manager

Insight Global is seeking a Social Paid Manager. A creative-focused Paid Social Manager leads the development of social-first ad creative that drives performance, translating brand storytelling into high-impact paid campaigns across Meta, TikTok, YouTube, and emerging platforms. This role blends creativity with data, partnering closely with creative, production, and influencer teams to concept, brief, and deliver thumb-stopping assets tailored to each platform's native behaviors. They oversee ongoing creative testing and optimization, using insights, audience behaviors, and cultural trends to refine messaging and visual direction that improve retention and conversion. Acting as the bridge between creative and performance marketing, this role ensures every asset not only looks great but performsfueling measurable growth while keeping the brand culturally relevant and socially native. This is a 6-month ongoing contract and pays $48-51hr.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements :

• 5+ years of experience in paid social experience
• Expertise in Meta, TikTok, YouTube, Reddit
• Experience leading development of social first full funnel paid creative campaigns
• Knowledge of AIO / SEO and influencer indexing.
• Strong understanding of social platforms (TikTok, Instagram, X, YouTube, etc.)
• Ability to identify target audiences and select appropriate platforms
• Experience with UTMs, pixels, tracking, and measurement.
• Understanding of white listings vs dark ads - Telecom, mobile, tech, ecommerce, or subscription background.
• Experience with influencer paid strategies including whitelisting / dark ads.