Senior Strategic Partner Marketing Manager, Channel

Senior Strategic Partner Marketing Manager, Channel

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About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

About The Role

Rippling’s broker ecosystem is one of the company’s most important growth engines. We are hiring a Strategic Partner Manager who will serve as the dedicated marketing partner to our National Partner Sales team, helping them grow and expand Rippling’s footprint across our most strategic national brokerages. National Sales owns the core relationship and revenue motion. Your mandate is to build and run the marketing engine that strengthens those relationships, accelerates adoption, and drives scalable engagement across every region and office. You’ll work side by side with National Sales leadership to understand their regional priorities, build partner‑specific GTM programs, and deploy repeatable marketing plays that turn strategic partnerships into broad, multi‑office mindshare. The ultimate goal : support National Sales in making Rippling the preferred partner across every region and producer group.

What You Will Do

• Own the national partner marketing motion. Develop and execute the GTM marketing strategy that supports your National Sales counterparts in growing relationships. Build the office expansion plan based on their partner priorities, regional differences, and relationship maturity.
• Build marketing programs that unlock relationship growth. Design and run co‑marketing plays that help National Sales deepen trust with regional leaders and top producers. This includes co‑sponsored partner events, client‑facing activations, partner education sessions, and always‑on marketing that reinforces Rippling’s value.
• Create quarterly GTM playbooks for National Sales. Translate marketing strategy into field‑ready partner playbooks that National Sales and Channel AEs can run in‑market. This includes messaging frameworks, templates, office kits, activation guides, and calendarized programs aligned to regional goals.
• Collaborate closely with National Sales leaders. Sync weekly with National Sales to understand partner priorities, identify warm offices, spot relationship risks, and align marketing support to their needs. Provide them with clarity on where marketing is investing and what plays they can deploy across their regions.
• Instrument the partner marketing funnel. Own the marketing‑side measurement framework for national partnerships. Track participation and performance by office, measure event and program ROI, analyze engagement trends, and surface insights that help National Sales prioritize expansion.
• Scale what works across all regions. Pilot plays in priority markets, validate outcomes, and build repeatable toolkits that National Sales can deploy across the rest of the partner ecosystem. Help create consistency in how Rippling shows up across every region.
• Act as the marketing face of Rippling to national partners. Represent Rippling’s brand in co‑marketing discussions, partner planning sessions, and coordinated office activations alongside National Sales. Ensure consistent messaging, quality execution, and a unified presence.

What You Will Need

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees, Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee’s role.

The pay range for this role is : 111,000 - 194,250 USD per year (US Tier 1).

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