Slate Marketing Technology Specialist

Job Description Summary

The Slate Marketing Technology Specialist will report to the Director of EMSS Operations and work closely with the University Communications and Marketing (UCM) team in support of recruitment and brand initiatives. Working in close collaboration with operational offices in Enrollment Management and Student Success, this position focuses on creating personalized, data-driven communications and integrating Slate with other marketing technologies, and assuring seamless integration of strategies into the CRM.

Job Description

Duties and Responsibilities

• Design, develop, and maintain custom Slate CRM portals to support recruitment,

admission, and marketing initiatives.

and techniques for targeted communications.

strategies into technical solutions within Slate.

interactive portal elements, and portal accessibility.

based on applicant data, behavior, and demographics.

marketing technology platforms.

personalization trends to drive innovation in recruitment communications.

Minimum Qualifications

database normalization.

Salesforce).

Preferred Qualifications

and analytics tools.

Required Knowledge, Skills, and Abilities

techniques.

techniques.

techniques.

Required Application Documents

resume and cover letter