Senior Product Marketing Manager | Utilities Sector

Description

Who We Are

4M is the first Utility AI Mapping Platform built for infrastructure owners, planners, designers, and builders. Powered by proprietary AI and verified by geospatial experts, 4M compiles millions of fragmented public utility records and satellite imagery into one easy-to-use map-giving teams instant access to utility data they can trust and verify at every stage of planning, design, and pre-construction.

Trusted by CDOT, TXDOT, GDOT, HDR, MasTec, and Kimley-Horn, 4M replaces manual research and scattered records with a single source of truth-helping teams identify risks earlier, reduce field time, and keep projects on time and on budget.

Ideal Candidate

We're looking for a Senior Product Marketing Manager to focus on the needs of utility owners across all sectors, starting with power, energy, and telecom. You'll lead customer research, messaging and positioning, product launches, and go-to-market strategies for this sector.

You'll work closely with Product, Sales, and Customer Success to create a strong feedback loop with customers and prospects. You'll learn from their challenges and needs, use those insights to help prioritize the product roadmap, craft messaging that resonates, and develop a clear go-to-market plan that makes a meaningful impact in the market. This is a chance to reshape how the industry approaches utility data and help pioneer the first centralized source of reliable utility information for infrastructure projects nationwide.

Key Responsibilities

• Product Launches : Lead cross-functional launches for features built for utility owners, creating targeted campaigns that drive awareness, adoption, and measurable outcomes.
• Go-to-Market Strategy : Develop and execute end-to-end GTM plans for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations, and Marketing.
• Sales Enablement : Collaborate with Sales to create compelling collateral, case studies, playbooks, and training tailored to utility workflows that fuel customer acquisition and growth.
• Integrated Campaign Management : Drive and support multi-channel campaigns across the full funnel, from awareness to adoption and retention.
• Cross-Functional Influence : Work closely with Product, Sales, Design, and Operations to identify gaps, improve collaboration, and deliver unified outcomes.
• Customer Feedback Loop : Partner with Sales and Customer Success to create a continuous feedback loop with customers and prospects-shaping the roadmap, validating solutions, and showcasing customer success stories.

Requirements

Requirements

Key Attributes We Value

Diverse Perspectives :

We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we explicitly seek people who bring diverse life experiences, diverse educational backgrounds, diverse cultures, and diverse work experiences. Please be prepared to share with us how your perspective will bring something unique and valuable to our team. #LI-Hybrid