Brasco / / / is hiring a Digital Marketing Specialist (DMS) with proven experience managing and optimizing digital marketing and advertising campaigns across various platforms, including HubSpot, Google Ads, Wordpress and Shopify. This role is ideal for a “full stack” technical marketer, someone who is confident and proven in their technical abilities, has experience executing and managing effective digital marketing campaigns across various platforms, is a constant learner, and enjoys collaborating across teams to drive results.
You’ll support day-to-day execution of marketing automation, paid advertising and media, analytics and reporting, data analysis, website content updates, optimization and SEO for AI, and building out customized automation within platforms like HubSpot, Active Campaign, Marketo and others to ensure integration with varying marketing technology platforms. Being able to work across multiple client accounts, shifting between industries and working efficiently and independently to deliver results is key. Strong communication skills, attention to detail, and the ability to manage competing priorities are essential for success in this role.
This position will report to the Director of Marketing Services, and will collaborate with various members of the agency including strategists, account managers, and cross discipline marketers. This position is based in our main office in Raleigh, NC, with the expectation to be in the office at least 3+ days per week for proper collaboration.
Key Responsibilities
HubSpot / Marketing Technology / Automation
- Build workflows, email sequences, forms, and landing pages within tools like HubSpot
- Implement lead scoring and manage contact segmentation, experience with high level customization for client HubSpot and other marketing technology tools
- Track and report on performance using HubSpot’s analytics tools
- Coordinate with internal and client teams to align marketing and CRM efforts
Digital Advertising & Marketing Campaign Expertise
Build and manage digital advertising campaigns in Google Ads, Meta, LinkedIn, and Microsoft AdsWrite compelling ad copy, manage bidding strategies, and monitor performanceAnalyze campaign data and make recommendations to improve resultsSupporting execution for a range of digital marketing campaign needs such as content, a / b testing, landing page development, and being a solution minded marketer to test and try new things to improve our campaigns.Wordpress & Shopify Website Experience
Make product and content updates in ShopifySupport site merchandising, basic app integrations, and promotion setupAssist with page edits and updates in other CMS platforms as neededSEO & Content Support
Conduct keyword research and apply on-page SEO best practicesOptimize website content for organic searchCollaborate with strategists on content planning and implementationData Integration, Reporting & Analysis
Technical abilities to support our team with customization and integration of data and reportingMonitor campaign KPIs and prepare performance reportsTranslate data into insights and actionable recommendationsPresent results internally and to clients in a clear and concise mannerTeam Collaboration
Work closely with account managers, designers, and developers to deliver integrated marketing effortsCommunicate clearly and proactively to keep projects on trackContribute to strategy conversations and offer input on best practicesQualifications
4+ years of experience in digital marketing, preferably within an agency environmentHubSpot experience, including email marketing, workflows, landing pages, and reportingHands-on Wordpress and Shopify experience with product, content, or promotion updatesDemonstrated proficiency in Google Ads campaign managementFamiliarity with SEO and website optimization techniquesStrong communication, organization, and time management skillsBachelor’s degree in marketing, business, or a related field, or equivalent experienceSkills
Execution-Oriented : Comfortable launching campaigns, troubleshooting issues, and adjusting based on performancePlatform Confidence : Familiar with the tools needed to manage and optimize paid and owned channelsAttention to Detail : Able to deliver clean, accurate work without needing constant oversightCollaborative : Works well across teams and communicates clearlyAnalytical Thinking : Uses data to inform decisions and improve outcomesPrioritization : Can manage multiple tasks and deadlines efficientlyProactive Mindset : Takes initiative and looks for opportunities to add valueWhat it Means to be a "Brasconian"
At Brasco / / / , we thrive by working together, creating with passion and purpose, and staying true to our authenticity. We value honesty, transparency, and building meaningful relationships. We take marketing seriously — just not ourselves. Below are the expectations for how we work as a team and succeed when our clients succeed :
Be a Leader in your roleTake initiative, lead by example, and serve as an integral part of our team’s growth and success. Whether guiding a project or supporting a colleague, leadership is about elevating everyone around you.Foster Positivity and CollaborationCultivate a solution-oriented, supportive environment. Infuse creativity, respect, and empathy into everything you do. Bring your authentic self and help shape a vibrant company culture.Mentor and GrowShare your knowledge and insights to uplift your team while remaining open to learning and feedback yourself.Collaborate on process improvements and foster a culture of continuous growth and innovation.Represent Brasco / / / with PrideSupport internal marketing and community efforts, helping to amplify Brasco / / / ’s presence and purpose in the community.Be a positive face of the company, handling meetings and communications with professionalism, creativity, and care.Own Your CraftTake pride in delivering exceptional work, whether it’s strategy, copywriting, campaign creation, or client service. Attention to detail and accountability are paramount.Be Flexible and EngagedShow up, both physically and mentally, for meetings, projects, and moments that matter. Adapt to changing needs and always bring your best.Company Overview
Brasco / / / is a full-service creative marketing and communications agency based in Raleigh, North Carolina. We offer a cohesive, one-stop approach to help our partners plan and execute across various channels. From brand development to marketing strategy and digital execution, our specialized teams and unique integrated approach ensure that every aspect of our partner’s communications works in perfect harmony.
Our mission is simple : to create with purpose, helping our clients achieve their goals, fostering a welcoming and rewarding environment for our team, and striving to leave the world better than we found it.
