Content Marketing Lead, Bridge

Who we are

About Bridge

Were creating an entirely new payments platform built with stablecoins to simplify global money movement. Bridge enables faster cheaper payments and borderless access to dollars via stablecoins. Through our APIs businesses can send and receive funds across borders faster / cheaper vs. SWIFT and other fiat-only rails. Our virtual accounts enable international consumers and businesses to easily access store and spend US dollars. Our payouts infrastructure enables platforms to disburse USD to anyone globally. We believe many trillions of dollars will move and settle through stablecoin payment rails. Bridge is pulling this future forward.

We have a small team of people who have previously built financial infrastructure at some of the worlds leading companies (Coinbase Stripe Square Brex Upstart DoorDash Airbnb) and each and every one of them chose Bridge because they fundamentally believe that stablecoins will be a critical piece of financial infrastructure that allows for the improvement of global money movement.

What youll do

Were looking for a strategic and creative leader to drive Bridges content marketing and social media programs. As the Content Marketing Lead youll shape the stories that define Bridge crafting compelling narratives that engage our audiences across fintech crypto and enterprise while leveraging various channels with a focus on social to communicate.

Youll own the full content and social lifecycle from ideation and strategy through production distribution and measurement to grow awareness educate key audiences and strengthen our brand presence across multiple platforms.

This is a highly cross-functional role that sits at the intersection of brand marketing and communications. Youll collaborate closely with teams across Bridge including executives GTM product and legal to create high-value content and social programs that bring our mission to life.

Content Strategy Creation and Distribution

Lead Bridges content strategy across owned and paid channels to drive awareness and demand generation.

Build and manage a comprehensive editorial and social calendar ensuring timely and relevant content aligned with company goals.

Write edit and oversee production of thought leadership content (blogs white papers case studies reports videos webinars newsletters etc.).

Develop a thought leadership and storytelling approach that differentiates Bridge from competitors and resonates across fintech and crypto audiences.

Collaborate with internal experts executives and external partners to create content that informs inspires and converts.

Identify and repurpose existing content for new audiences and formats.

• Own Bridges organic social media presence across X LinkedIn Instagram Reddit TikTok and emerging channels.

Set and execute the social media strategy to grow reach engagement and community across core audience segments.

Develop creative social campaigns around product launches company announcements and thought leadership themes tied to your content strategy.

Create and maintain Bridges brand voice across social platforms.

Partner with legal comms and marketing teams to align messaging and ensure compliance with regulatory frameworks.

Experiment with new social trends platforms and storytelling formats to maximize impact.

Analytics & Optimization

Leverage analytics tools to measure performance of both content and social campaigns; translate insights into actionable improvements.

Track breaking news and industry trends to inform real-time content opportunities.

Report regularly on content and social performance metrics learnings and ROI.

Minimum requirements

5 years of experience in content marketing social media management or digital storytelling ideally within fintech or crypto.

Strong ability to translate complex technical topics into accessible engaging narratives.

Proven success in leading multi-channel content programs and building engaged social communities.

Excellent writing editing and storytelling skills across formats and audiences.

Strategic thinker with hands-on execution ability comfortable operating from big picture to daily publishing.

Proficiency with analytics tools and social media management platforms.

Experience collaborating cross-functionally and managing agency or partner relationships.

Deep curiosity about crypto fintech and the future of financial technology.

Please find our California applicant personal information notice here.

Key Skills

Construction Inspection,Microsoft Office,Microstation,Construction Experience,Financial Report Writing,Mathcad,CAD,Adobe Bridge,Project Engineering,Autocad,Geometry,Contracts

Employment Type : Full Time

Experience : years

Vacancy : 1