Senior Director, Downstream Marketing, US Region

Senior Director, Downstream Marketing, US Region

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Senior Director, Downstream Marketing, US Region, is a pivotal leadership role within the Pharmacy Automation business. Reporting to the VP, Global Downstream Marketing, this position is responsible for shaping and executing the downstream marketing strategy for the US region. The role is based in Durham, NC, for 3 days per week and plays a key part in driving commercial growth, market differentiation, and digital transformation for Pharmacy Automation solutions. The Senior Director will lead a team to deliver impactful go-to-market strategies, ensure alignment with global objectives, and support BD's mission to advance the world of health.

Key Responsibilities

Develop and Execute Regional Market Strategy :

Craft and communicate a clear, customer-facing vision for Pharmacy Automation in the US region across all of customer segments : Retail, Closed Door and Long Term Care Pharmacy, Health Systems, National Accounts and the Department of Defense

Identify and prioritize growth opportunities within key customer segments.

Align marketing priorities with regional healthcare trends, regulatory requirements, and customer needs.

Ensure quality lead generation to driver commercial success for our sales teams

Partner closely with other teams across the organization : Sales, Upstream Marketing, Commercial Operations and Customer Service

Go-to-Market Execution :

Design and drive a holistic omnichannel marketing strategy that combines high quality lead generation with latest technologies such as artificial intelligence, virtual and / or augmented reality

Plan, organize, and execute participation in industry trade-shows and events to enhance brand visibility and generate leads.

Lead product launches, ensuring excellence in execution and market adoption.

Beyond the launch, oversee the management of the entire product lifecycle, including growth, maturity, and phase-out, to ensure sustained market relevance and profitability.

Partner with Sales and Commercial Operations to deliver impactful sales enablement tools, collateral and other resources.

Portfolio Positioning and Differentiation :

Define compelling value propositions that address clinical, operational, and financial benefits.

Create evidence-based market segmentation to ensure high sales force focus.

Ensure consistent messaging and differentiation in a competitive landscape.

Define and execute the BD Pharmacy Automation brand strategy for Parata and Rowa

Create annual marketing plans that are aligned with strategic objectives and stakeholders

Support the US Regional Annual Strategic Review process

Pricing Execution & Promotions :

Lead the development and implementation of pricing strategies and promotional activities to maximize commercial success and market differentiation

Validate launch pricing and campaigns to drive rapid adoption and profitability of the offering

Monitor product pricing effectiveness and competitive landscape for continued pricing adjustments for capital equipment, service offerings, and consumables.

Market Intelligence and Insights :

Lead the development of market insights to capture the voice of the customer, competitive intelligence, and emerging trends.

Translate insights into actionable strategies for product development and marketing execution.

Share market intelligence to inform strategic decisions and drive innovation.

Team Leadership and Development :

Build and mentor a high-performing regional marketing team.

Foster a culture of innovation, agility, and accountability.

Be a change agent who wants to build the world's largest Pharmacy Automation business with us!

Key Performance Indicators (KPIs)

Revenue growth across the Pharmacy Automation portfolio in the US

Marketing Qualified Lead creation and conversion to sales opportunities to support the US regional growth targets through a healthy funnel

Increased market share in strategic US segments

Successful and timely product launches

Campaign ROI and effectiveness (cost per lead per campaign)

Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS)

Leadership effectiveness measured by team engagement and cross-functional alignment

Qualifications

Bachelor's degree in marketing, business, science, engineering, or related field (MBA preferred)

10+ years of experience in product marketing, with capital equipment or healthcare technology industry experience strongly preferred

Proven record of successful commercial product launches

Strong analytical, written, and verbal communication skills

Hands-on experience with digital marketing campaign execution

Understanding of automation platforms highly desirable

Demonstrated ability to lead and inspire teams in a fast-paced, matrixed environment

Strategic acumen with the ability to balance high-level planning and operational execution

Exceptional relationship-building and influencing skills across all organizational levels

Willingness to travel up to 40% domestically

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Salary Range Information

$168,900.00 - $304,000.00 USD Annual

Becton, Dickinson and Company is an Equal Opportunity / Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.