Assistant Director, Marketing & Experience

Posting Number : 2025404

Posting / Functional Title :

Assistant Director, Marketing & Experience

University Pay Plan Title :

Asst Dir, Student Center

Location : San Marcos

Department : Student Center

Recruitment Type : Open Recruiting

Job Type : Full-Time

Funding Source : Permanent

Monthly Salary : $5,000.00-$5,333.33

Job Category : Exempt

Required Qualifications : Applicants must specifically address how they meet these required qualifications to meet the requirements of the position. :

• Extensive knowledge of marketing strategies, branding techniques, and promotional activities.
• Experience managing events from creative development to concept, implementation, and evaluation.
• Experience developing marketing assets such as digital signs, websites, print or social media
• Bachelor’s degree or higher in Marketing, Advertising, Public Relations, or related field.
• Be able to work a flexible work schedule; evenings and weekends as required or deemed important for effectiveness.
• Familiarity with user experience (UX) principles to enhance student and visitor engagement.
• Supervision experience with professional staff and / or students.
• Ability to work a flexible work schedule including evenings and weekends

Preferred Qualifications :

Job Description :

We are seeking an innovative and collaborative Assistant Director to lead the Marketing & Experience team at the LBJ Student Center. This role is a unique blend of strategic marketing, brand management, and operational leadership, focused on creating an engaging and dynamic experiences for students, staff, alumni, and visitors. This position directly supervises a marketing coordinator and a graduate student and indirectly supervises student employees. You will guide our marketing initiatives, enhance the user experience, and drive revenue through George’s, a popular hangout spot in the LBJ Student Center, and the future concepts of Boko’s Living Room.

Job Duties :

Marketing Strategy and Brand Management 30%

Enhanced Student Center Experience 30%

Team Management and Development 20%

Collaboration and Data Analysis 10%

Administrative 10%

Additional Information to Applicants :

Be able to work a flexible work schedule; some evenings and weekends as required or deemed important for effectiveness.

Job Open Date : 11 / 13 / 2025

Job Close Date (posting closes at midnight) :

11 / 28 / 2025

Open Until Filled : No

Normal Work Days :

Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start :

8 : 00AM

Normal Work Hours End :

5 : 00PM

Posting Notices :

You will be required to electronically attach a resume, cover letter, and list of references to your application.

Legal and Required Notices :

Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

Applicants must be authorized to work for any employer in the United States. The University will not sponsor or assume sponsorship of any candidate requiring a petition for a H1B employment visa.

Why Choose Texas State University? :

Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy :

Exceptional Benefits : Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.

Generous Time Off : Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.

Wellness and Balance : Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.

Professional Growth : Explore a wide range of training, development courses, certifications, and educational support programs.

Welcoming Campus : Become part of a vibrant Bobcat community with numerous social and professional networks. Tuition Benefits : Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.

Retirement Security : Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.

At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https : / / www.hr.txst.edu / benefits.html

Quick Link :

https : / / jobs.hr.txstate.edu / postings / 51889