At Gitar, we're on a mission to revolutionize how developers work with code, by providing a cutting-edge platform that simplifies and accelerates the development process. As a seed-stage company, we're passionate about innovation, diversity, and creating an environment where every team member can contribute to their fullest potential. Click
here
to learn more about us.
The Role :
As our first marketing hire, you will be responsible for building and executing a marketing strategy from the ground up. You'll have a broad scope, spanning brand positioning, content marketing, demand generation, and customer education. You'll work closely with our founders, sales, and product teams to create a compelling narrative that differentiates Gitar.ai in a crowded market.
What You'll Do :
- Develop and execute a marketing strategy that drives awareness, demand, and adoption of Gitar.ai
- Establish our brand positioning and messaging to clearly articulate our value proposition
- Create and manage content marketing efforts, including blog posts, whitepapers, case studies, and thought leadership
- Experiment with different demand generation tactics (SEO, paid ads, partnerships, events, etc.) to identify what works
- Build and scale a pipeline of high-quality leads through targeted campaigns and outbound efforts
- Develop marketing assets that support sales, including decks, one-pagers, and customer stories
- Hire and manage external freelancers, agencies, or future team members as needed
- Own and optimize our website, ensuring it effectively communicates our product and converts visitors
What We're Looking For :
5+ years of experience in B2B SaaS marketing, ideally with a focus on developer tools or enterprise softwareExperience building a marketing function from scratch or working in a fast-paced startup environmentStrong storytelling skills—you can craft compelling narratives that resonate with technical and business audiencesHands-on experience with demand generation, content marketing, and growth strategiesA data-driven mindset with the ability to measure and optimize marketing performanceA self-starter who thrives in ambiguity and is excited to experiment and iterate quicklyWhy Join Us?
Huge opportunity : We're tackling a massive market with a product that resonates with large enterprisesOwnership & impact : As our first marketing hire, you'll have a direct impact on our growth and long-term successCompetitive compensation : Salary, equity, and benefits package tailored to attract top talentCollaborative team : Work alongside a small but passionate team that values transparency, innovation, and speedIf you're excited about building something from the ground up and making a meaningful impact, we'd love to hear from you. Apply now!
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