Senior Manager, Customer Lifecycle Marketing

Overview Samsara (NYSE : IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. The company helps improve safety, efficiency and sustainability of physical operations across industries such as agriculture, construction, field services, transportation, and manufacturing. Samsara supports digital transformation at scale as a recently public company.

Working at Samsara means helping define the future of physical operations and contributing to a team shaping a wide range of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. This role offers autonomy and support to make an impact while building for the long term.

About the role As Senior, Manager, Customer Lifecycle Marketing, you will shape the way Samsara engages with customers, leading strategy and evolution of global lifecycle programs. From onboarding to renewal, you will build personalized, data-driven experiences that help customers realize value, deepen adoption, and grow with Samsara. You will define the vision and roadmap for customer lifecycle strategy, using automation, segmentation, and behavioral insights to deliver timely, outcome-focused programs that drive measurable results.

You will collaborate with senior stakeholders across Marketing, Customer Outcomes, Product, and Sales to ensure strategic alignment and coordinated execution. The role offers an opportunity to scale what’s working, rethink what’s not, and introduce new, insight-led approaches that elevate the customer experience. Success requires strategic thinking, data fluency, and a bias for action, leading with curiosity and providing clear leadership focused on continuous improvement.

This is a remote position open to candidates residing in the US.

Why you should apply

You want to impact the industries that run our world :

Your efforts will have real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and ensure workers return home safely.

You are the architect of your own career :

Samsara supports career development and a culture that encourages experimentation in a hyper-growth environment.

You’re energized by our opportunity :

The vision to digitize large sectors of the global economy requires focus and ambitious ideas.

You want to be with the best :

You will be part of a high-caliber team that collaborates and supports one another.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

In this role, you will

Define and evolve the global strategy : Establish the strategic vision and roadmap for the post-sale journey (onboarding, adoption, retention, expansion, renewal, and advocacy). Align with business priorities and partner with global stakeholders to ensure consistent execution and measurable impact.

Operationalize the strategy through scalable programs : Develop modular programs, content frameworks, and audience segmentation to support diverse product lines and customer needs, guiding customers through critical moments and driving growth.

Foster a high-performing, globally oriented team : Manage and mentor a team delivering personalized lifecycle experiences at scale, promoting ownership, experimentation, and customer-centric thinking across regions.

Drive always-on testing and optimization : Implement a test-and-learn approach across journeys, channels, and segments; design and measure A / B and multivariate tests to improve activation, adoption, retention and expansion.

Establish global lifecycle reporting : Build reporting frameworks with Marketing Ops and Marketing Data Analytics to track health, campaign impact, and regional performance; develop dashboards showing engagement, adoption, and retention trends.

Translate customer insights into action : Use feedback loops (product usage data, support insights, CS intelligence) to shape priorities and optimize journey design; address friction and reinforce value at every stage.

Champion and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as the company scales.

Minimum requirements

8+ years in lifecycle, retention, or growth marketing at a high-growth global tech company, including 2+ years of direct people management, with a track record of cross-functional initiatives.

Experience defining and scaling end-to-end, data-driven lifecycle programs across multiple segments and geographies.

Strategic, solutions-oriented leader able to mobilize teams and drive outcomes in a fast-paced environment.

Proven cross-functional leadership with ability to align stakeholders around shared customer goals.

Strong communication skills with the ability to synthesize data into clear narratives and influence at all levels.

Empathetic team leader who fosters high performance and continuous learning.

Hands-on experience with modern customer engagement and reporting tools (e.g., Iterable, Gainsight, Salesforce, Tableau, Databricks).

Bachelor’s degree from a 4-year institution.

An ideal candidate also has

Deep experience using modern marketing and customer engagement platforms to build, automate, and optimize personalized lifecycle journeys (segmentation, journey orchestration, customer scoring).

Ability to interpret behavioral data, derive insights, and translate them into actionable strategies through experimentation frameworks.

Experience managing structured testing workflows, iterating programs based on feedback and metrics to maximize impact.

Ability to articulate customer journey strategies tied to business outcomes (net retention, lifetime value, expansion revenue).

Comfort with ambiguity and smart prioritization in fast-moving contexts; bias for turning insight into execution.

Compensation and benefits The range of annual base salary for this position is between $119,840 and $214,000 USD. Base pay may vary by city, knowledge, skills, and experience. Full-time employees receive a competitive total compensation package, remote and flexible working options, health benefits, and more. Details are on the Benefits site.

EEO notice : Samsara welcomes all qualified applicants and does not discriminate based on race, color, religion, national origin, sex, gender identity, sexual orientation, protected veteran status, disability, age, or other protected characteristics. We depend on diverse perspectives to solve problems and help Samsara grow.

Accommodations and flexible working We are committed to equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require accommodations during the recruiting process. We offer a flexible working model with remote and in-person options; some roles may have location-specific requirements. Offers are contingent on eligibility to work in the specified location.

Fraudulent offers Samsara does not charge applicants at any stage. Official communications come from emails ending in @samsara.com or @us-greenhouse-mail.io. For more information on fraudulent offers, please visit the company blog.

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