Director, Enterprise Dgitial Marketing

Director of Enterprise Digital Marketing

You're a strategic and data-driven digital marketing leader ready to drive Jostens' enterprise-wide growth across all digital channels. As Director of Enterprise Digital Marketing, you'll oversee email, text, paid media, social, and search strategiesensuring a cohesive, innovative digital presence that engages customers throughout their journey. You'll lead a high-performing team and work cross-functionally with Marketing, Sales, IT, Analytics, and external partners to deliver high-impact campaigns that build brand awareness, loyalty, and measurable business outcomes.

You will :

• Lead and innovate across key digital channels. Oversee strategies for email, text, paid social, organic social, influencer marketing, SEO, SEM, and tagging, ensuring campaigns are integrated and high-performing.
• Own enterprise-wide email marketing. Drive strategy and execution for B2B and B2C, integrating data pipelines (Snowflake), automating workflows, and optimizing accessibility and engagement.
• Scale SMS marketing strategy. Lead subscriber growth initiatives, manage vendor relationships, and ensure compliance with regulations.
• Drive paid social media performance. Collaborate with agencies and internal teams to optimize ad spend, refine audience targeting, and align creative to campaign goals.
• Elevate search marketing. Create high-ROI SEO and SEM strategies in partnership with UX and media agencies; continuously monitor performance and competitor landscape.
• Expand brand reach through influencer and ambassador programs. Build social strategies that connect with parents and students via UGC, school partners, and localized brand ambassadors.
• Oversee tagging and data integrity. Ensure proper web tagging and pixel placement in partnership with Analytics, IT, and UX to enable data-driven decision-making.
• Manage people and budgets. Lead 23 direct reports, oversee channel budgets, and forecast spend aligned with enterprise goals.
• Report on performance and share insights. Present data-backed recommendations to executive leaders and stakeholders across the business.

You have :

Love where you work :

Application Deadline : December 31, 2025

About Us : Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic productslike yearbooks, letter jackets, class jewelry, and championship ringskeep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments, and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean.

All About Marketing : Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail, and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers.

Americans With Disabilities Act (ADA) : Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE / M / F / Vet / Disabled are encouraged to apply.