Community Outreach Marketing Manager

Job Description

Job Description

Community Outreach & Marketing Manager - Job Description

Position Description :

The Community Outreach & Marketing Manager is an Outreach / Sales Position, which is responsible for promoting our non-medical, in-home care services for seniors and generating new referrals for Assisted Living Services, Inc. as well as our affiliated companies by building and maintaining relationships with company resources in all service areas (nursing homes, rehabilitation centers, assisted living facilities, hospitals, adult daycare, hospice, elder law attorneys, geriatric care managers, etc.). You will support business development by participating in community marketing activities and working to establish strong relationships with new and existing referral sources.

Reports to : Director of Sales & Marketing

Salary Range : $70,000 - $120,000+ (This includes starting base salary plus potential sales commission bonus’)

Hours of Work : Full-time Salaried position. Overtime exempt. Minimum of 40 hours / week.

Outreach / Sales Position Duties :

• Establish and nurture professional relationships with the key staff at each of our community facilities, senior care professionals and other senior support referral sources.
• Responsible for acquiring and managing key facility accounts to secure referral clients.
• Meet with facility contacts regularly to discuss their priorities and how we can assist them.
• Participate in all senior care and other networking events at these facilities and in our community to represent and promote our services. This will require attending evening and weekend events.
• Respond immediately to all service inquiries from facilities and senior care professionals.
• Maintain ongoing communication and a consistent follow-up with all the facilities and senior care professionals regarding potential clients and families who have yet to commit to service.
• Work closely with other team members to coordinate and ensure that the facility and referral client’s care is fully compliant with their Services Agreement.
• Maintain ongoing communication with the facilities and senior care professionals about each referral client and with our staff responsible for that client.
• Consult with Director of Marketing on any quality assurance concerns as required.
• Maintain open and effective communication with clients, family members, facility contacts, business owner, colleagues, and caregivers.
• Become familiar with resources to assist clients, families, caregivers, and office staff about available resources available to assist seniors in our community.
• Hold educational events for clients, families, caregivers, and office staff about available resources available to assist seniors in our community.
• Speak with potential clients and consult with them on our homecare service offerings.
• Participate in relevant office meetings.
• Seek testimonials and encourage online and written reviews from clients / families.
• Provide weekly updates of activities to Director of Marketing.
• Regularly attend daytime and evening marketing and networking events to enhance the visibility of our agency in the community and generate new relationships and business opportunities.
• Trade Shows and Conferences : This position requires attending and assisting with all trade shows and conferences that are agreed upon by the marketing team.
• Assist with marketing strategies, budgeting, and event planning by developing various elements essential for the growth of Assisted Living Services, Inc and affiliated companies.
• Contribute to company social media, web-based platforms, and email marketing communications to promote the brand and generate potential leads.
• Develop and distribute the agency’s quarterly newsletter.
• Assist in the completion of special projects as assigned by Director.
• Previous experience in Outside Sales / Account Executive.

Position KPI’s :