Regional Sales Manager- Northern CA region

Rich’s, also known as Rich Products

Corporation, is a family-owned food company dedicated to inspiring

possibilities. From cakes and icings to pizza, appetizers and

specialty toppings, our products are used in homes, restaurants and

bakeries around the world. Beyond great food, our customers also

gain insights to help them stay competitive, no matter their size.

Our portfolio includes creative solutions geared at helping food

industry professionals compete in foodservice, retail, in-store

bakery, deli, and prepared foods, among others. Working in 100

locations globally, with annual sales exceeding $4 billion,

Rich’s is a global leader with a focus on everything that family

makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement

The Regional Sales

Manager will be responsible for the attainment of annual sales

goals and objectives for all assigned accounts in alignment with

the overall In-Store Bakey & Deli (ISBD) sales strategy for the

Northern Califonia region as well as OR, WA, NV

Key

Accountabilities and Outcomes

Achieve

individual and market case / financial margin targets by executing

division strategies and delivering a Rich Experience through

well-refined local market plans.

Execute

channel and account specific plans

Proactively create new selling opportunities specifically focused

on accounts

Develop effective retail

“pull-thru” marketing programs to support the needs of key

retailers

Communicate / coordinate with Broker

Partners to provide service to all assigned accounts in support of

business building opportunities.

Clear

understanding and articulation of chain’s "value proposition" of

services and support designed to provide our customer base with the

tools required to allow for a focused effort on enhanced selling at

retail.

Establish key relationships with

assigned customers, focusing on senior management, merchandising,

operations, procurement, and logistics.

Profitable execution and leadership of annual Business Plan

development in conjunction with Corporate and Division objectives.

This will include :

Overall account management

with a focus on priority platform placements.

Solid direction and leadership to Broker Partners on objectives and

profitability expectations.

Attainment of the

annual sales goals and objectives.

Consistent and thorough

utilization of system tools (e.g. Salesforce, Sales Discovery

System, Blacksmith, etc.) in order to build and maintain a pipeline

of opportunities and wins and drive accurate forecasting

Accurate and timely weekly sales reporting,

focused on profitable growth with customers, brokers and

marketplace information

Develop and implement

a data driven selling approach utilizing Rich's

best-in-class Data and Insights

Establish

effective relationships with key Distributor contacts in the

segment, where applicable.

Responsible for

customer forecasting, pricing and acting as the key liaison between

the customer order process and WHQ (World Headquarters) support

teams.

Ability to work collaboratively with

both Technical Counselors and peers.

Ability to interact with customers

via virtual platforms such as MS Teams, Zoom, Facetime, etc

Knowledge, Skills,

and Experience

Bachelors

degree in Business or related field strongly

preferred

Minimum of 5 years of experience

in sales, business development or related field in the Food

Industry

Minimum 3 years experience in retail

channel – in-store bakery or deli experience preferred

Excellent negotiation and presentation skills

Solid verbal and written communication skills

Self-starter and ability to work independently

as well as on a team

Solid understanding of

P&L's and managing a budget

PC

proficiency to include Microsoft Office Outlook, Word, Excel,

PowerPoint and CRM. Salesforce preferred

Ability to lift up to 50 lbs (e.g., product samples cases,

etc.)

Ability to stand for 6 or more hours

during the workday (e.g., trade shows, product demonstrations,

etc.)

Ability to travel up to 75% within

territory (CA, OR, WA, NV). Overnights as needed.

#LI-RT1 #SalesAC

COMPENSATION

In accordance with state

law, the rate or range provided is Rich Products Corporation, its

subsidiaries and affiliates ("Rich's"), reasonable estimate

of the base compensation for this role. The actual amount may be

higher or lower, based on non-discriminatory factors such as

experience, knowledge, skills, abilities, shift differential, and

location.

Annual Range / Hourly Rate

$109,589.96 - $164,384.94

Rich Products Corporation, its subsidiaries and affiliates

(“Rich’s”), are committed to a policy of Equal Employment

Opportunity , standing up for fairness and maintaining a culture of

belonging, to provide an exceptional experience for all. We will

not discriminate against an applicant or employee on the basis of

race, color, religion, sex, national origin, disability, military

or veteran status, or any other Federal or State legally protected

classes. The information collected by this application is solely to

determine suitability for employment, verify identity, and maintain

employment statistics on applicants.

Applicants with

disabilities may be entitled to reasonable accommodation under the

Americans with Disabilities Act and certain state or local laws. A

reasonable accommodation is a change in the way things are normally

done which will ensure an equal employment opportunity without

imposing undue hardship on Rich’s. Please contact Rich’s Associate

Experience Network at hrhelp@rich.com if you need assistance

completing this application or to otherwise participate in the

application process.