A company is looking for a Director of Content Marketing. Key Responsibilities Own and analyze travel, experience, and retail inventory to create compelling packages that drive user interest and purchases Lead content writing and merchandising strategy, identifying high-performing deals and optimizing content based on market demand Develop and manage the end-to-end content marketing strategy, overseeing content production across various channels Required Qualifications 4-6 years of experience in travel marketing and merchandising, preferably with major online travel companies Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns Deep understanding of travel industry dynamics and consumer booking behavior Strong marketing acumen with the ability to distinguish between high-performing and low-performing campaigns Bachelor's degree (or higher) in Marketing, Communications, Business, or a related field
Director Of Marketing • Sterling Heights, Michigan, United States