Engagement Program Manager

Are you a talented, creative data driven marketer with a passion for creating integrated marketing programs? We are looking for an experienced marketer who will be responsible for the planning, development and execution of full-lifecycle marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics. This high-profile role will strategize, create, manage, execute, and optimize integrated marketing programs enabled by our marketing platform. If you have integrated marketing experience and can organize and drive groups toward common goals in a productive way, and are capable and comfortable engaging with executives and individual contributors alike, we want to hear from you.

• Craft and enhance the marketing strategy for moving customers through the customer journey. The strategy must employ a multi-touch approach; integrating channels such as : email, direct channels, social media, web, mobile, and more to engage target prospects and customers, coordinating activity across multiple channels, including marketing automation, digital and sales
• Document the lifecycle journeys, audience manifesto and personas in the Marketing Strategy
• Leverage CRM, marketing and analytic systems to execute the above at scale, track performance, and optimize efforts to deliver high quality leads while mainstreaming the best performing tactics
• Collaborate with content marketing, direct marketing, digital marketing, social media, events and branding teams to develop messaging, supporting content and experiences that inspire action and attracts a qualified audience to our owned properties
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers) and optimization of our marketing automation and lead nurturing processes through email, content, and social channels
• Own closed-loop analytics for your business unit(s), including standard program conversion rates by program type, pipeline creation, acceleration and win / loss dynamics to inform strategic planning to continually refine our process to convert customers
• Be the marketing expert for your business unit(s) and ensure constant communication around marketing plans and marketing results to all stakeholders involves
• Manage the spend of approved marketing funds
• Bachelor’s Degree in Marketing, Business or equivalent experience of 6 years marketing experience
• Strong integrated marketing skills with experience managing integrated marketing programs and campaigns
• Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives
• Hands-on familiarity with Salesforce, Marketo, Dynamics 365, landing page personalization, retargeting ad networks and social advertising platforms or similar systems to identify, engage and track relevant prospects at target accounts
• Self-starter with drive to succeed in a quickly changing business environment
• Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
• Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required
• Comfort with high levels of ambiguity and proven ability to have impact and influence
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.

Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.