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Public Relations Director

Public Relations Director

Blue OriginArlington, VA, United States
20 days ago
Job type
  • Permanent
Job description

Application close date :

Applications will be accepted on an ongoing basis until the requisition is closed.

At Blue Origin, we envision millions of people living and working in space for the benefit of Earth. We're working to develop reusable, safe, and low-cost space vehicles and systems within a culture of safety, collaboration, and inclusion. Join our team of problem solvers as we add new chapters to the history of spaceflight!

This role is part of Blue Origin corporate functions, providing centralized support across Blue Origin business unit teams, functions, and locations.

It's a great time to join Team Blue! We are building a road to space for the benefit of Earth, humanity's blue origin. Our company builds reusable rocket engines, launch vehicles, in-space systems, and lunar landers.

We are a stellar team of collaborators, doers, and problem-solvers who are relentlessly committed to a culture of safety. This position will directly impact the history of space exploration and require your commitment and detailed attention to safe and repeatable space flight. Join us in lowering the cost of access to space and enabling Blue Origin's vision of millions of people living and working in space to benefit Earth.

We are seeking an experienced Public Relations Director (Principal) to oversee the external communications strategy and daily execution for Blue Origin's rocket launches and related Business Units. The role also includes managing company-wide crisis communications. The ideal candidate will have proven expertise in managing high-profile news announcements and events, crisis response, and reputation management, preferably within the high-tech and space industries. Maintaining well-established and strong working relationships with news outlets, reporters, and influencers is essential.

By the way, you're not only a news media expert but also a world-class writer and copy editor, a team player, a data-driven zealot, and a great communicator at all levels of an organization. You can expertly tell and deliver stories and related content.

This is an individual contributor role within the External Communications team, meaning you will manage all aspects of strategy, messaging, tactics, and execution of rocket launches and related efforts, as well as company crises. You will also be the lead integrator or conductor across the rest of the marketing, PR, social media, and employee communication teammates.

Key Responsibilities :

  • Develop and implement comprehensive and innovative media relations launch strategies, messaging, and appropriate tactics for rocket launches and crises that reflect effective news management, message delivery, and internal stakeholder management.
  • Arrange and oversee media events, press conferences, and briefings, and serve as the primary point of contact and occasional spokesperson for media inquiries.
  • Discover and create proactive story ideas and pitches.
  • Establish, fine-tune, and maintain crisis communication policies and protocols. This includes developing messaging, preparing spokespersons, and coordinating with sales, customer experience, internal, social, and marketing teams to ensure consistent and timely communication.
  • Lead, manage, and execute crisis communications responses, ensuring readiness to handle a variety of potential crises related to launches, Blue Origin offices, factories, and other unforeseen events.
  • Cultivate and grow relationships with critical media outlets, journalists, and industry influencers.
  • Write and copy-edit content from press releases, submitted articles and opinion pieces, captions, internal memos and plans, and related multimedia assets.
  • Ensure compelling and accurate narratives that align with and drive sales and brand growth.
  • Leverage media monitoring and analytics tools as both an alert system and to measure impact and adjust execution based on critical insights and continuous improvement and optimization.
  • Work closely with and propose compelling stories and content for the social media and digital marketing teams to share Blue Origin's mission and accomplishments.
  • Partner closely with the larger Internal, Marketing, Sales, and related teams to ensure messaging alignment and brand voice consistency.
  • Stay informed about industry developments, competitor activities, emerging high-tech and news technology, macro news trends, and digital platforms to identify new opportunities for engagement or productivity. Be familiar with the latest AI and digital marketing trends, related usage models, and privacy and legal restrictions.
  • Work day-to-day with various external vendors, agencies, customers, and partners in a way that optimizes results and drives down budget.

Qualifications & Skills :

  • This is an on-site and in-office position, with occasional travel. The preferred office location is in Arlington, VA, or Merritt Island, FL.
  • A bachelor's degree in journalism, Communications, or Public Relations is strongly preferred.
  • 10+ years of experience in public relations or journalism.
  • A proven track record of managing high-profile and highly integrated brand and sales campaigns, PR efforts, and crisis communications, preferably at larger corporations in the high-tech sector.
  • Experience and comfort in leveraging data and actionable analytics that drive stories, investment, and results.
  • A passion for space exploration, commitment to Blue Origin's mission to benefit Earth, and thirst to constantly seek and learn about cutting-edge industry trends and tools.
  • Deep understanding of the ever-changing journalism, marketing, and social media fields and the intersection of the space exploration and high-tech industries. A passion for communicating complex technical concepts and launching rockets.
  • A strong network of contacts within the media and relevant industry organizations.
  • Excellent communications and leadership skills, with the ability to navigate high-pressure situations and effectively lead crisis response at any time and at all company levels.
  • Expert - world-class - writing and editing skills. A detailed, thoughtful, and clear narrative writer who delivers "defect-free" content.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment. Working in the space industry is often interrupt-driven with rapidly changing priorities, opportunities, and crises.
  • Team player with a collaborative, can-do, and yet humble mindset. Ability to work effectively across teams and at all company levels-focused on a "win and have fun" environment.
  • Culture Statement

    Don't meet all desired requirements? Studies have shown that some people are less likely to apply to jobs unless they meet every single desired qualification. At Blue Origin, we are dedicated to building an authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every desired qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

    Export Control Regulations

    Applicants for employment at Blue Origin must be a U.S. citizen or national, U.S. permanent resident (i.e. current Green Card holder), or lawfully admitted into the U.S.as a refugee or granted asylum.

    Background Check

    Required for all positions : Blue's Standard Background Check

    Required for Certain Job Profiles : Defense Biometric Identification System (DBIDS) background check if at any time the role requires one to be on a military installation

    Required for Certain Job Profiles : Drivers who operate Commercial Motor Vehicles with a Gross Vehicle Weight (GVW), Gross Vehicle Weight Rating (GVWR) or combination of power unit and trailer that meets or exceeds 10,001 lbs. and / or transports placardable amounts of hazardous materials by ground in any vehicle on a public road while in commerce, may be subject to additional Federal Motor Carrier Safety Regulations including : Driver Qualification Files, Medical Certification (obtained before onboarding), Road Test, Hours of Service, Drug and Alcohol Testing (CDL drivers only), vehicle inspection requirements, CDL requirements (if applicable) and hazardous materials transportation / shipping training.

    Required for certain Job Profiles : Ability to obtain and maintain Merchant Mariner Credential, which includes pre-employment and random drug testing as well as DOT physical

    Benefits

    Benefits include : Medical, dental, vision, basic and supplemental life insurance, paid parental leave, short and long-term disability, 401(k) with a company match of up to 5%, and an Education Support Program.

    Paid Time Off : Up to four (4) weeks per year based on weekly scheduled hours, and up to 14 company-paid holidays.

    Discretionary bonus : Bonuses are designed to reward individual contributions as well as allow employees to share in company results.

    Eligibility for benefits varies by role type, please check with your recruiter for a comprehensive list of the benefits available for this role.

    Equal Employment Opportunity

    Blue Origin is proud to be an Equal Opportunity / Affirmative Action Employer and is committed to attracting, retaining, and developing a highly qualified and dedicated work force. Blue Origin hires and promotes people on the basis of their qualifications, performance, and abilities. We support the establishment and maintenance of a workplace that fosters trust, equality, and teamwork. We provide all qualified applicants for employment and employees with equal opportunities for hire, promotion, and other terms and conditions of employment, regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin / ethnicity, age, physical or mental disability, genetic factors, military / veteran status, or any other status or characteristic protected by federal, state, and / or local law. Blue Origin will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws, including the Washington Fair Chance Act, the California Fair Chance Act, the Los Angeles Fair Chance in Hiring Ordinance, and other applicable laws. For more information on "Know Your Rights," please see here .

    Affirmative Action and Disability Accommodation

    Applicants wishing to receive information on Blue Origin's Affirmative Action Plans, or applicants requiring a reasonable accommodation in order to participate in the application and / or interview process, please contact us at EEOCompliance@blueorigin.com . Please note this is a publicly managed inbox. Please do not include any personal medical information in your request.

    California Applicant Privacy Notice

    If you are a California resident, please reference the CA Applicant Privacy Notice here .

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