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Product Marketing Manager
Product Marketing ManagerS&P Global • Grand Rapids, MI, US
Product Marketing Manager

Product Marketing Manager

S&P Global • Grand Rapids, MI, US
30+ days ago
Job type
  • Full-time
Job description

B2B Product Marketing Manager

We're looking for an experienced B2B Product Marketing Manager to join our growing Marketing & Enablement team and support products used by automotive professionals across the United States. In this role, you will lead go-to-market efforts that drive awareness and adoption, influence product launch strategies, develop positioning and messaging for target audiences, and collaborate cross-functionally with teams across the company.

If you're a strategic marketer who is both analytical and creative, thrives in fast-paced environments, and is passionate about connecting businesses with great products, we'd love to connect with you. A successful Product Marketing Manager will :

  • Develop and refine product positioning and messaging that clearly communicates value to automotive retailers and OEMs, grounded in customer insights and market trends.
  • Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
  • Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
  • Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
  • Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

Who you are :

  • 2+ years of experience in marketing, preferably in automotive, SaaS, or technology-driven environments.
  • Exceptional verbal and written communication skills, with a talent for storytelling and translating complex concepts into clear, compelling value propositions.
  • Strategic mindset with strong organizational and project management skills; able to balance big-picture vision with attention to detail.
  • Collaborative, creative, and intellectually curious, with a passion for innovative technology and bringing products to market.
  • Comfortable working in a fast-paced, hands-on environment; able to prioritize effectively and drive initiatives forward across global, cross-functional teams.
  • Right to work requirements : This role is limited for candidates with indefinite right to work within the USA.

    Compensation / Benefits Information (US Applicants Only) : S&P Global states that the anticipated base salary range for this position is $53,084 to $109,089. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit link automotivemastermind.com.

    About automotiveMastermind : Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City.

    At automotiveMastermind, we thrive on high energy at high speed. We're an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of "Drive" and "Help" have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.

    What we do : Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and consistently marketing to them. In short, we help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.

    Our Purpose : Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technologythe right combination can unlock possibility and change the world. Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

    Our People : We're more than 35,000 strong worldwideso we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We're committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We're constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

    Our Values : Integrity, Discovery, Partnership. At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

    Benefits : We take care of you, so you can take care of business. We care about our people. That's why we provide everything youand your careerneed to thrive at S&P Global. Our benefits include :

  • Health & Wellness : Health care coverage designed for the mind and body.
  • Flexible Downtime : Generous time off helps keep you energized for your time on.
  • Continuous Learning : Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future : Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks : It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
  • Beyond the Basics : From retail discounts to referral incentive awardssmall perks can make a big difference.
  • For more information on benefits by country visit : https : / / spgbenefits.com / benefit-summaries

    Global Hiring and Opportunity at S&P Global : At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

    Recruitment Fraud Alert : If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, "pre-employment training" or for equipment / delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

    Equal Opportunity Employer : S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race / ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

    If you need an accommodation during the application process due to a disability, please send an email to EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person. US Candidates Only : The EEO is the Law Poster describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https : / / www.dol.gov / sites / dolgov / files / ofccp / pdf / pay-transp_ English_formattedESQA508c.pdf

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