Brand Development Representative

Job Summary : The Brand Development Representative (BDR) is responsible for increasing brand awareness driving product visibility and fostering relationships with key accounts in Tennessee. The BDR will focus on executing brand strategies at the field level working closely with distributors retailers and customers to ensure the brands growth and prominence in the market. This role is crucial for maintaining brand consistency and expanding the market share.

Key Responsibilities :

• Brand Promotion & Awareness :
• Implement and execute brand initiatives and promotional activities at the assigned retail accounts and territory.
• Build and maintain brand visibility through merchandising product displays and in-store promotions.
• Organize and participate in local events tastings and sponsorships to boost consumer engagement and awareness of the brand.
• Account Development :
• Develop and manage relationships with key accounts including retail stores distributors and special events.
• Conduct regular visits to accounts to ensure product availability provide training on product knowledge and offer support with promotional materials.
• Collaborate with sales teams to identify growth opportunities and secure new distribution points within the assigned territory.
• Sales Support & Field Marketing :
• Provide on-the-ground support to sales teams by identifying opportunities to increase sales and improve product placement.
• Monitor and report competitor activities and market trends to help shape future brand strategies.
• Track and analyze the effectiveness of marketing initiatives and promotions providing feedback to management for optimization.
• Training & Education :
• Educate store staff and consumers on the products unique selling points (USPs) proper serving techniques and brand story.
• Conduct product training sessions and brand presentations for clients and consumers to enhance brand loyalty.
• Market Research & Insights :
• Gather insights from the field regarding consumer preferences feedback on products and areas of improvement.
• Provide detailed reports on customer interactions market opportunities and competitive positioning.

Key Requirements :

Travel Requirements :

Frequent local travel within the assigned territory to meet clients and support brand initiatives.

Travel outside the assigned territory for team building and territory expansion.

Salary : Competitive base salary commensurate with experience. Aggressive commission and performance-based incentives. Total compensation package $80000 .

Benefits : Health insurance vehicle & tech allowance field travel budget & reimbursement.

This role provides an exciting opportunity for a dynamic individual to drive brand growth build relationships with key accounts and represent a leading beverage brand in a competitive market.

Job Type : Full-time

Experience :

Location :

Willingness to travel :

Work Location : On the road

Required Experience :

Unclear Seniority

Key Skills

Installation Maintenance Repair,Intellectual Property Attorney,Customer Service,Cost Estimation,ABB,Audio Visual

Employment Type : Full Time

Experience : years

Vacancy : 1