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Director of Growth and Demand Generation
Director of Growth and Demand GenerationMoss Home Solutions • Seekonk, MA, US
Director of Growth and Demand Generation

Director of Growth and Demand Generation

Moss Home Solutions • Seekonk, MA, US
2 days ago
Job type
  • Full-time
Job description

Job Description

Director of Growth & Demand Generation

Moss Home Solutions – Seekonk, MA (On-Site / Hybrid)

💰 $140,000 salary + 10% annual bonus (paid quarterly)

📈 Full ownership of a $400K / month marketing budget

🔥 A department of ONE — you run the entire engine

About Moss Home Solutions

Moss Home Solutions is the #1 real estate acquisitions & wholesaling company in Rhode Island and Southern Massachusetts—now expanding aggressively into Worcester County and Connecticut. We move fast, we innovate faster, and we’re building the most dominant direct-response marketing engine in the country.

We’re hiring a Director of Growth & Demand Generation who is BOTH a strategist and a hands-on executor. If you’re a direct-response killer who loves owning budget, channels, creative, analytics, and ROI from end to end… keep reading.

What You’ll Own

You will be responsible for ALL marketing strategy + execution, including :

  • 📬 Direct Mail
  • 📺 TV
  • 🎙️ Radio
  • 🚧 Billboards
  • 🔥 PPC / SEO
  • 📞 Cold Calling / Data
  • 🎥 Content & Creative
  • ⚙️ Attribution, data & analytics

This is NOT a corporate brand role.

This is NOT a “tell agencies what to do” role.

This is a roll-up-your-sleeves, build-the-machine, own-the-result role.

What You’ll Do

  • Lead and optimize a $400,000 / month marketing budget
  • Build ROI-driven, direct-response marketing campaigns across all channels
  • Write and develop TV / radio scripts, creative, and high-converting messaging
  • Analyze cost per lead, cost per acquisition, channel ROI, and ROAS
  • Test, track, measure, improve — relentlessly
  • Scale our marketing playbook into Worcester and Connecticut
  • Eliminate bloat, improve efficiency, and modernize our entire marketing engine
  • Become the strategic AND tactical driver of Moss’s growth
  • Who We’re Looking For

    Someone who is :

  • ⚡ Senior-level talent with hands-on execution skills
  • 🧪 A direct-response expert who lives in data, analytics, split-tests & attribution
  • 🎨 Strong at creative, messaging, and content that actually converts
  • 📈 Able to scale marketing systems across multiple markets
  • 🚀 Hungry, entrepreneurial, and ready to own an entire department
  • 💥 Obsessed with performance, results, speed, and ROI
  • 🤝 A strong cultural fit — committed, humble, gritty, and growth-oriented
  • If your background is exclusively brand marketing or agency oversight, this role is not for you .

    Requirements

  • 7+ years in performance marketing, demand gen, or acquisition marketing
  • Proven experience managing $200K+ monthly ad budgets
  • Strong writing skills (TV, radio, video, direct mail, landing pages)
  • Deep knowledge of analytics, CPL / CPA optimization, and attribution
  • Real estate or home-services background is a major plus
  • Compensation & Benefits

  • 💰 $140,000 base salary
  • 🎯 10% annual bonus (paid quarterly)
  • 🏥 Full Health & Dental benefits
  • 🏖️ Unlimited PTO
  • 📈 Major career growth potential as we scale into multiple states
  • 🤝 Direct access to CEO & leadership
  • Ready to Build Something Elite?

    Apply now and help us build the most powerful direct-response marketing engine in real estate.

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    Director Demand Generation • Seekonk, MA, US

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