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Field Marketing Manager

Field Marketing Manager

HTeaOFort Worth, TX, United States
1 day ago
Job type
  • Full-time
Job description

Overview : About HTeaO :

HTeaO is a thriving franchise brand redefining the beverage experience through premium tea offerings and authentic connection within our CommuniTEAs. With rapid national growth and an unwavering commitment to quality, community, and culture, HTeaO is seeking dynamic talent to help scale our impact.

Position Overview :

The Field Marketing Manager is responsible for managing the marketing strategies, tools, processes, and programs that support the execution of HTeaO's Brewing Purpose within our CommuniTEAs and Local Brand Programs. This role will collaborate closely with cross-functional teams to ensure brand consistency, local relevance, and executional excellence across all franchise markets.

Responsibilities :

  • Local Brand Marketing

Collaborates with the Vice President of Marketing to evaluate the specific marketing needs of assigned markets, establishing a tailored support approach, focus areas, and expectations based on market coverage needs, divisional priorities, and individual store performance

  • Develops trade areas through both on-the-ground and remote initiatives by forming new partnerships and sponsorships, while managing the internal Community Request System (CRS) and overseeing the execution of quarterly marketing plans
  • Enforces HTeaO's brand standards, serving as the Filed Marketing lead during transitional periods for both new and established markets
  • Builds active community involvement by driving in-Store fundraisers and fostering overall growth in large order sales
  • Develops and executes business unit marketing plans aligned with divisional marketing priorities, including objectives for sales, customer growth, ROI, and brand goals
  • Leverages ROI methodologies to measure the effectiveness of marketing plans and recommends adjustments to improve outcomes
  • Participates in ongoing training to remain current on marketing programs and philosophies
  • Provides support for national activations, influencer engagements, within assigned markets as needed
  • Qualifications :

  • Bachelor's degree in marketing, Communications, or a related field.
  • Strong writing, editing, and communication skills.
  • Creative thinking and the ability to generate innovative ideas.
  • Excellent time management and organizational skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Passionate about people with a genuine desire to understand our guests and operating partners needs and values.
  • HTO EMP., LLC.is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

    HTO EMP., LLC is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at ourteamcares@hteao.com

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    Field Marketing Manager • Fort Worth, TX, United States

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