Remote Digital Analytics Manager Job : (Buffalo)

Remote Digital Analytics Manager Job :

Contract Pay Rate Range : $40-47.50 per hour based on experience, education, geographic location and other factors.

This role blends product ownership with delivery management, you will lead a GA4 / GTM implementation, govern event taxonomy, audit data quality, and ensure measurement is aligned to business goals.

The Digital Analytics Manager will influence both the implementation of data capture and the output derived from that data, ensuring integrity and usefulness end-to-end. Youll be responsible for defining, refining, and reporting on KPIs that measure both platform health and business performance, while producing actionable insights for Marketing, Merchandising, and leadership.

Remote Responsibilities of the Digital Analytics Manager Job :

• Lead GA4 + GTM implementation (including server-side where applicable).
• Translate business objectives into measurable KPIs and reporting requirements.
• Write Features, Epics, and User Stories in Azure DevOps, define acceptance criteria, and manage analytics delivery through development sprints.
• Partner with Engineering, UX, and Product teams to ensure analytics instrumentation aligns with key user journeys and funnels.
• Build and manage executive and operational dashboards (Looker Studio / Tableau / BigQuery) for ongoing KPI tracking.
• Establish measurement standards and KPI definitions across global regions.
• Audit event collection and funnel integrity; open and track data issues with development teams.
• Own documentation for tagging guides, measurement frameworks, KPI definitions, and QA protocols.
• Partner closely with Marketing (campaign attribution, channel ROI, conversion lift) and Merchandising (product performance, catalog optimization, search / browse effectiveness) teams.
• Provide polished reporting and presentations with actionable insights for cross-functional stakeholders.
• Deliver weekly / monthly performance reviews with clear storylines : whats happening, why, and what action is recommended.
• Lead the analytics perspective in planning sessions for campaigns, promotions, merchandising changes, and new feature launches.

Remote Qualifications of the Digital Analytics Manager Job :

For more information or to be considered for the Digital Analytics Manager Job please contact Thomas.Mccarthy@akkodis.com

Equal Opportunity Employer / Veterans / Disabled

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer : These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https : / / www.akkodis.com / en / privacy-policy .