CRM Specialist

A company is looking for a CRM Specialist to drive customer engagement and retention.

Key Responsibilities

Develop and execute multi-channel CRM strategies to convert prospects into customers

Plan and optimize email, SMS, and mobile app marketing campaigns tailored to the US market

Analyze CRM performance metrics to continuously optimize strategies based on data insights

Required Qualifications

4+ years of experience in CRM, lifecycle marketing, or customer engagement, preferably in DTC or e-commerce

Proficiency in CRM platforms (e.g., Braze, Salesforce, HubSpot) and email marketing tools

Strong analytical skills with a data-driven mindset

Deep understanding of consumer landscape and digital marketing trends

Ability to manage multiple campaigns in a fast-paced environment