Senior Data Analyst

A company is looking for a Senior Data Analyst to drive insights that enhance customer understanding of user behavior and purchasing paths. Key Responsibilities Analyze user behavior to identify interests and map the path to purchase for various products Develop and maintain dashboards and reports using tools like Tableau and Power BI Provide actionable recommendations to improve customer engagement and product performance Required Qualifications 4+ years of experience in data analysis, preferably in the media or digital space Proficiency in Tableau, Power BI, and SQL Strong analytical skills with experience in user behavior analysis and predictive modeling Experience working with diverse datasets and creating compelling visualizations Basic coding skills in Python, R, or a similar language are a plus