Senior Lifecycle Marketing Manager

Lifecycle Marketing Lead

Front is the leading AI-powered customer service platform built for collaboration. Front brings core support channels into a modern, intuitive workspace where teams can collaborate on requests, automate manual processes, and delight customers across their entire lifecycle. Front's flexible workflows, AI features, and customer intelligence provide the efficiency and insights to keep entire organizations customer-first, every day. More than 9,000 of the most innovative companies worldwide including CultureAmp, HootSuite, and Y Combinator use Front to deliver five-star service at scale.

The Lifecycle Marketing Lead is responsible for the strategy, execution, and continuous optimization of global lifecycle programs, from optimizing the new customer acquisition funnel through onboarding and adoption through renewal and expansion for and sales-assisted motions.

You will combine data, experimentation, and storytelling to :

• Diagnose the new customer prospect funnel and find opportunities to increase conversion rates and improve funnel velocity.
• Diagnose churn drivers and design targeted win-back & retention plays.
• Increase feature & add-on adoption for both new business and existing business by surfacing the right value propositions at the right time.
• Unlock expansion revenue via upsell and cross-sell journeys tailored to account context.
• Measure and communicate impact on pipeline, conversion rates, and win rates on the new customer side, and on the existing customer side, churn, NRR, feature engagement, and customer sentiment.

What will you be doing?

What skills and experience do you need?

This is a hybrid role, expected to be in our SF office on Tuesdays and Thursdays.

What we offer

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