Senior Manager, Patient Services Marketing

Marketing Manager

Office location : Alexion, Boston, MA or New Haven, CT. Position may require up to 30% travel.

This is what you will do :

This position will drive the development, implementation, and day-to-day management of marketing projects that increase community awareness of available patient support and the Patient Services brand (OneSource) overall. We are looking for a passionate marketer who can bring expertise in digital healthcare trends and applicable technology solutions for scalable marketing operations. This will be an excellent opportunity to master portfolio marketing in a fast-paced growth environment.

You will be responsible for :

• Material development and management of marketing projects aiming to increase awareness about available patient support (including, but not limited to promotional brochures and materials, website development, email campaigns, digital engagement, promotional brochures, program forms, and communication support)
• Leading channel strategy and development of Field / Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS / MMS, SEM / SEO, and print
• Developing and executing AI-driven marketing campaigns for patients
• Using AI tools for customer segmentation and personalized marketing
• Supporting the MLR approval of marketing materials for the OneSource brand
• Working directly with contracted agencies to manage projects within assigned budgets and timelines
• Developing and maintaining good communication and collaboration with many internal cross-functional stakeholders

You will need to have :

The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to : use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have :

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.