Inside Sales Representative - Rental

Inside Sales Representative - Rental

Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries on which our communities depend like agriculture, construction, marine, and government.

Every member of our team plays a significant role in our success. Hawthorne Cat hires individuals who share our vision of Building Better Communities with our Customers and our values of Passion, Respect, Integrity, Dedication and Excellence (PRIDE).

If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you've come to the right place! At Hawthorne Cat, we're always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.

Our people are our most valuable asset. That's why at Hawthorne Cat we are committed to a comprehensive employee benefit program that helps our employees stay healthy, feel secure, and maintain a work / life balance.

Position Summary

The Rental Inside Sales Representative influences sales of Caterpillar and Allied (non-Cat) machinery offerings and other related technology products throughout the territory. The Rental Inside Sales Representative passes along other business unit sales opportunities to the appropriate department. The Rental Inside Sales Representative builds and maintains relationships with customers and assists the customers with all of their Rental needs. The Rental Inside Sales Representative assists in the company's on-going Sales, Product and Marketing efforts.

Essential Functions

• Prospect and develop customer accounts and provide information on the products and services offered by Rental Department.
• Develop E-commerce and other business opportunities for all rental accounts, provide quotes, and close sales.
• Reach out to dormant and inactive customers on a regular basis.
• Promote new users and customers to CAT Rental Portal.
• Provide customer training on CAT Rental Portal.
• Contact customers post delivery of equipment as well as post return of equipment to maintain positive communication and feedback.
• Act as a main contact Rental Representative for walk-in traffic and as well as rental portal leads and online generated leads.
• Assist in clean up and maintenance of machine population and customer lists.
• Assist with rental cash and credit collections.
• Work with current and new customers on Cat Card offerings and sign ups with corporate initiatives in mind.
• Effectively utilize Saleslink (CRM) and other technology applications to better assist customers.
• Generate leads in CRM for other Hawthorne business units and assigns them to the appropriate branch or division representative.
• Maintain customer contact information in CRM and IRS.
• Responsible for Cat Rental Store management and CX efforts for assigned branches.
• Assist in marketing campaigns, special events and other duties as needed.
• Provide assistance / support to Rental team for coverage and growth of Retail and Small Core customer base rental sales.
• Perform other duties as assigned to meet the company, department or individual goals and objectives.

Education, Experience, and Skills Required

Physical Demands

Environmental

Noise : Works in conditions with constant or intermittent noise.

Temp / Weather : Works in both office and outdoor environment.

Here's What We Offer

Reasonable accommodations for essential functions of the position will be considered.

Hawthorne Cat is an Equal Employment Opportunity / Affirmative Action Employer. M / F / V / D

Hawthorne Cat Participates in E-Verify.