Director of Demand Generation

A company is looking for a Director of Demand Generation to lead pipeline growth across Association and Corporate markets.

Key Responsibilities

Drive demand generation strategy and execution across targeted markets

Develop and scale multichannel campaigns, including paid media, ABM, events, and email

Optimize conversion rates and ROI through data analysis and testing

Required Qualifications

7-10 years of experience in B2B demand generation, with 3-5 years in leadership roles

Proven track record of driving measurable pipeline growth through digital and ABM programs

Strong analytical skills with fluency in funnel metrics and optimization

Hands-on experience with marketing tools such as Marketo and Salesforce

Ability to collaborate across functions and influence peers in various teams