ViiV Healthcare (GSK) Director of Marketing Enablement Generative AI

Director Of Marketing Enablement Generative Ai

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We are fully committed to push through every challenge until HIV / AIDS is eradicated. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

At ViiV Healthcare, innovation is at the heart of our mission to leave no person living with HIV or who could benefit from PrEP behind. We are seeking a Director of Marketing Enablement Generative AI to lead the development and delivery of next-generation AI solutions that empower our US Marketing team. In this role, you will define and own the strategic roadmap for Generative AI across marketing, with a core focus on solutions that accelerate our ability to deliver personalized content at scale. This is a hands-on, high-visibility leadership role where you will shape how ViiV leverages GenAI to transform the speed, precision, and impact of our marketing executionhelping our teams work smarter, faster, and more compliantly. You will champion change management strategies to ensure successful adoption and sustained impact of new technologies across the organization. This role will have 2 direct reports.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) and may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Why You'll Love This Role

• Lead the Future : Set the vision for how AI will redefine marketing enablement in a highly regulated industry.
• Drive Innovation : Deliver cutting-edge GenAI tools that simplify content creation, unlock insights, and streamline medical / legal / regulatory workflows.
• Cross-Functional Impact : Collaborate with marketers, medical / regulatory / legal partners, data scientists, and technology teams to bring scalable solutions to life.
• Visibility & Growth : This role offers high exposure with US leadership, global counterparts, and external partners, positioning you as a thought leader in AI for pharma marketing.

This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following :

Strategic Leadership

Product Development & Delivery

Content Creation

Medical / Regulatory and Legal Review & Compliance Enablement

Stakeholder Management

Operational Readiness

Impact Measurement

Why You?

We are seeking candidates who enjoy solving complex problems and bringing teams together. This role is hybrid and based in the United States, with regular collaboration across time zones. You will be part of a supportive team that values learning, inclusion, and clear communication. The role offers exposure to senior stakeholders and opportunities to shape how AI is used responsibly across the company.

Basic Qualification : We are seeking professionals with the following required skills and qualifications to help us achieve our goals :

Preferred Qualification : If you have the following characteristics, it would be a plus :

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.