Continental is hiring : Marketing Director in Los Angeles

Role Overview You will be in charge of the creation and implementation of strategic brand plans to fuel consumer demand, cultivate brand strength and nurture our connection with the consumers. Impact of this guidance should help us create emotional connections with consumers, catalyzing significant bottom-line and market share results for the brand.

Key Responsibilities Take charge as the marketing spearhead for the lifestyle category, driving comprehensive brand strategy to incorporate consumer and brand perspectives across North American marketing initiatives.

Guide the creation and execution of brand concepts, creative campaigns, marketing briefs, and strategic plans aimed at stimulating consumer interest and driving demand.

Utilize consumer insights and brand vision to develop a broad concept map, continuously innovating to create engaging consumer experiences that promote internal and external brand and business growth.

Foster a collaborative atmosphere throughout the go-to-market process, working with teams across Marketing, Design, PR & Communications, Integrated Retail Marketing, Digital Marketing, Experience, Influencer Marketing, and Sports Marketing to ensure cohesive execution.

Ensure that all marketing disciplines maintain alignment, creativity, and insight, focusing on unified execution of marketing strategies.

Oversee the measurement of campaign progress, prioritizing impact on business outcomes and adjusting strategies based on performance insights.

Qualifications Bachelor’s degree in Marketing, PR, Communications, or related field.

Over 8 years of marketing experience in fitness, Sports or related industries, with a strong focus on consumer connection and digital marketing.

Proven track record in leading complex, cross-functional projects and campaigns.

Exceptional communication skills, both verbal and written, with the ability to inspire and lead teams.

Creative thinker with a passion for design and innovation in marketing.

Agile and adaptable, capable of thriving in a fast-paced and evolving environment.

Benefits of Working At Zepp Health Competitive salary, vacation days, sick days, and a remote-friendly culture

Health insurance, Vision insurance, Dental insurance, life insurance

401K & Matching

Year-end bonus pay

Other Benefits

We are an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example : she / her / hers, he / him / his, they / them / theirs, etc).

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