Manager, New Clinic Openings & Local Marketing Activation

Job Description

Manager, New Clinic Openings & Local Marketing Activation

Location : Irvine, CA (Hybrid)

Reports to : Vice President, Marketing

About Hydration Room

Founded in 2014 by Dr. Brett Florie, Hydration Room is redefining proactive healthcare by blending holistic wellness with Western medicine. With 45+ clinics and rapid expansion underway, our mission is to deliver exceptional IV and injection therapies in a supportive, wellness-focused environment. We are a high-growth health and wellness company committed to raising the standard of clinical care and patient experience.

Role Summary

The Manager, New Clinic Openings & Local Marketing Activation drives the success of Hydration Room’s new clinics by leading marketing activities from pre-opening through maturity. This role ensures each new location launches with strong community awareness to conversion, early patient trial, and membership momentum , and a repeatable framework for growth.

As part of the Marketing team, this person collaborates across Operations, Finance, and Clinic Staff to bring new clinics to life by building local brand awareness, driving foot traffic, bringing in new patients, aligning execution, and turning insights into real-time, scalable actions.

Welcome to your healthy place.

Core Role Responsibilities :

New Clinic Ramp & Local Activation

• Lead all pre-opening and launch marketing initiatives, including digital, grassroots, and in-market activations.
• Build and manage local marketing calendars to generate awareness, drive patient volume, and accelerate membership ramp.
• Coordinate all local signage and in-clinic collateral, ensuring brand consistency, timely production, and high-quality execution.
• Partner with the marketing team to localize creative and messaging for each market while maintaining visual and voice alignment with brand standards.
• Create KPIs and analyze market-level performance data (awareness, acquisition, conversion, retention) to identify key drivers of success and opportunities for optimization.
• Create market and partnership lists to support targeting, outreach, and promotional planning. Show return on investment.

Paid Media & Performance Collaboration

Community Partnerships & Outreach

Membership Growth

Grand Openings & Events

Reviews & Reputation

Cross-Functional Collaboration& Leadership

What We Offer :

The salary range for this role is $85,000 - $95,0000 per year. Bonus eligble.

Qualifications & Required Skills :

Physical Requirements :

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all inclusive or specific to any employee. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. This description is not intended to limit or in any way modify the right of any manager or supervisor to assign, direct, and control the work of employees. An ability to competently perform all the essential functions of the position (the combination of all essential duties and all essential skills and abilities listed above), with or without reasonable accommodation, is a basic requirement of all positions at the Hydration Room. The Hydration Room is an equal opportunity employer and will make reasonable accommodations in accordance with applicable law so that qualified employees can perform the essential functions of the job. Nothing in this job description changes the at-will employment relationship existing between the Hydration Room and its employees. The Hydration Room reserves the right to amend this job description at any time.