Marketing Specialist - B2C

Marketing Specialist / B2C

As a key member of the Marketing team, the Marketing Specialist will provide planning and execution of eligible participant adoption marketing projects. The Marketing Specialist will be responsible for developing high-impact, just-in-time materials to increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates for this role must embrace taking on simultaneous challenges in a rewarding, high-urgency, and fast-paced environment.

Major responsibilities include :

• Collaborating with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives
• Developing integrated, compelling traditional and digital marketing campaigns driven by past performance data and target demographic data to increase program enrollments
• Gathering feedback from internal and external stakeholders to produce impactful content to increase engagement among program participants
• Leveraging demand generation skills to creatively and effectively capture attention of participants
• Developing and executing strategies for all digital landscapes including but not limited to emails, text messages, microsites, and social media marketing
• Managing adoption direct mail communications in collaboration with the Account Management team and external vendors, including letters, self-mailers, and specialty print items
• Creating, managing and updating content on internal- and external-facing company microsites
• Driving development and management of co-marketing and co-branded participant enrollment materials for clients
• Collaborating with the Director of Adoption Marketing and Director of Marketing Automation to provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including identifying email deliverability challenges
• Writing, editing, proofreading and updating client-related content and communications in accordance with our style guide
• Managing agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost effective and reflects branding specifications
• Managing participant contact lists, imports and permissions
• Ensuring the quality, accuracy and timeliness of all participant engagement communications
• Ensuring digital and print design is optimized for various delivery mediums
• Managing client demands, as well as internal requirements, while identifying and balancing competing priorities
• Conducting competitor research as it relates to participant enrollment efforts
• Taking on a variety of projects

Knowledge, skills and abilities required include :

General working conditions exist. Desk located in workstation area with little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.

Qualifications :

Disclaimer : This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform. Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need.